Fancy Pawz Case Study

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Fancy Pawz Located is a loca pet store. It in locate in Downtown Elkins. It has very many assets to the store, but very few people are aware of the store. This is the reason we chose Fancy Pawz; we think the store should be well known. They are not your typical pet store. They have grooming and broad for pets. When it comes to the grooming, they have a pet stylist. They also offer pet training. Fancy Pawz has connections with the Humane Society, which helps with the overcrowding at the shelter and helps them get adopt quicker. We wanted to create more awareness for the little shoppe. It has so many assets that could help the store really flourish. Our target market are any pet owners or those look to become owners. We chose the age 18-45 …show more content…

Increase requests for more information from curious future customers while capture audience attention to widen target market. Fancy Pawz should use mass media to build reach to current and future customers. We would like to use interactive media to illicit registration for more information. Fancy Pawz needs an overall better website. The website URL has nothing to do with the stores name, so is a little confusing and difficult to use. It is ran by a company that is not in the state of West Virginia; we think it should be ran from someone within the store. It does not have any sale or promotion. It does not show any of the product they have. It has a place for grooming and training, but it does go any further than that. The business card at the top is a bit of distracting. They actually have a Facebook, but it is not very good. It has no link to the website. It needs more of description of everything on there. It is hardly ever used and should be monitored more. Both sites need a lot of work. The website should have a pop up so customers can enter an email to get more information or discounts. They need to be more user friendly. They can offer different discounts and specials to win prizes. There needs to be more of a way that they can contact

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