Fabletics Case Study

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Summer is almost here, and Kate Hudson is planning a new line of trendy fashions for her customers at Fabletics. Kate Hudson is known as an actress. She is also the co-founder of Fabletics, a company that specializes in bringing sporty chic wear to customers at a very affordable price. Hudson launched a line of swim-wear that is sure to capture the attention of Fabletics fans. She is also launching a line of summer dresses that she promises are super cute and very comfortable. In addition, Hudson states that the company has designed the clothes for every body type.

Quality Active-wear
Fablietics was started back in 2013. Hudson and her partners started the company to bring affordable athletic wear to women. Their brand competes with other companies that manufacturer similar trendy fashions at a much higher price. The online retailer offers their new members plenty of advantages that thousands take note of every month. The new member is able to purchase a full outfit for only $25. After the initial purchase, the …show more content…

Fabletics is an online retailer that sells trendy athletic-wear to women. Members join the retailer and they take a short quiz. The quiz allows the retailer to offer clothing to the member based on their preferences.

Kate Hudson founded Fabletics along with her two partners, Adam Goldenberg, and Don Ressler back in 2013. Every month the member is presented with a selection of clothing and accessories to purchase. All the outfits selected are purchased for less than $50. Fabletics is an online retailer, but they also opened several brick and mortar stores to serve the public. The even better news for Fabletics fans is that more stores are scheduled to open across the country within the next several years. Meanwhile, the online store is still the best option for those that like to shop and buy trendy clothing at bargain

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