Examples Of Porter's Generic Strategy Typology And The Miles And Snow Strategy

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Porter’s generic strategy typology and the Miles and Snow strategy typology are both examples of generic strategic models that a decision maker may find useful (Parnell, 2014). Both generic strategy frameworks explain generic business strategies by utilizing four different strategy types. A few of the strategies may share some common traits, however the frameworks are different in the approach they take to view and describe strategies (Parnell, 2014). Porter’s generic strategy model states that business units need to decide whether or not they want to focus on differentiating their products or have a focus towards obtaining the lowest cost possible (Parnell, 2014). Porter’s model also states that business units need to decide whether or not…show more content…
Therefore, I would hesitate to say that one typology would benefit an organization more than the other, regardless of size. However, as described in the previous paragraphs, different strategies do benefit businesses of different sizes. If I had to choose one typology for a start-up business, I would utilize Porter’s framework. I would argue that utilizing Porter’s framework may allow a start-up business a clearer understanding of what it expects to accomplish in an industry and whether it should initially focus on differentiation, low-cost, and whether to focus on a more targeted market or a broader market. These decisions will be critical for any new business that is likely to be forming in a growth industry that may be less well defined. The Miles and Snow framework may be more beneficial to a bigger business that is already operating in a better defined market as competitor strategies may be easier to determine at the point in the industry life cycle where bigger businesses are more likely to exist. Regardless of the generic strategy typology used, or the generic strategy chosen, it is important that strategic decisions, organizational structure, and organizational process are all aligned in order to increase the chance of success (Chereau,

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