Example Of Sexism In Advertising

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Sexism is apparent in all different types of media in today’s culture. From time to time, it is a specific product that should be marketed toward a certain gender. For example, a product like tampons should not be advertised to men simply because men do not use tampons. Dr. Pepper decided to try and take a new approach marketing their drink Dr. Pepper TEN by marketing it specifically to men. The ad campaign is blatantly misogynistic claiming that it is, “not for women.” Dr. Pepper’s advertising of a soft drink solely to men is degrading and offensive. The commercial is portrayed to be just like every stereotypical action film ever made stuffed into a thirty second advertisement. This would really be quite an impressive advertisement

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