Evidence Emotive Language

The oxford dictionary defines a documentary as ‘the use of pictures or interviews with people involved in real events to provide a factual report on a particular subject’ . That Sugar Film directed by Damon Gameau gives insight to the various problems sugar can cause and how companies are doing all they can to keep you from deterring from their products due to its sugar contents. Through the use of evidence, emotive language and appeal as well attacks and inclusive language, Gameau effectively uses the power of language in order to persuade his audience to endorse his views on sugar and how detrimental it can be to one’s life.

Gameau as a director strategically incorporates evidence to within his documentary in order to prove his point. Evidence

Constantly throughout the documentary Gameau subtly targets the audience’s emotional appeals in order to position his audience in a way to endorse his views on the sugar issue. Various facts are verbally stated about day to day items shown in each household throughout the documentary in order to target the audience’s values of food and sugar. Through doing this Gameau is using the power of language to manipulate the audience to take notice of the issue as it is connecting with them through their values. Along with emotional appeal, emotive language is also used by Gameau. His choice to use this emotive language allowed him to use powerful words to evoke strong emotions from the audience to manipulate their views on the issue of sugar. Throughout That Sugar Film, Gameau includes multiple words such as ‘disgusting’ and ‘outrageous’ to describe what sugar is doing to our bodies and to stimulate strong emotional feelings towards the subject within the audience. Apart from Gameau using emotive language and appeal as a power of language in order to persuade his audience, he is able to effectively use attacks and inclusive language as