Everlane Essay

Despite of the minimalistic basics, Everlane has the radical transparency which is the hardcore of the company and its slogan being “know your factories, know your costs, always ask why”. (Everlane,2016) Based on this mission the company offer its cost structure directly to the consumers on the website. Strategy of Everlane As mentioned the most strategy which is different from traditional retailing is “transparent retail”. Everlane breaks down its cost of making one pieces into material, hardware, labor, transport and duties and it also compared to the traditional apparel retailer. Because it is an e-commerce brand so it has the price advantages which means customers can buy the high-quality products with affordable prices. On the Everlane’s website customer can find the photos and videos of their staff working in factories and working conditions. The

This would cause the environmental damage, and Everlane also is weak in responding to the issue of environmental impact. Though Everlane has been trying to focus on natural materials, there doesn’t appear any exertion on utilizing eco-friendly dyes. Chemical dyes will pollute water and overused energy have negative effect on environment as well as the climate change.

Future trends for business is combine the operation of company with sustainability, so to be a sustainable fashion company, paying attention to environment is very important. Everlane could use the environmentally friendly material to wrap the products and use the non-toxic dyes instead of the chemical one. Everlane could build up a recycling program or take-back strategy which could encourage customers to send their old t-shirts or worn-out back to company. That would be a significant pace on the