Evaluating a Health Promotion Website in the UK

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In England in 2009 smoking attributed to over 81,000 deaths in those over 35 years old, 18 per cent of all deaths in this age group (IC. NHS, 2011). Over sixty years ago the causal link between smoking and lung cancer was recognized (Doll, R. and Hill, A., 1950). Since that time smoking has been linked to numerous types of cancer (IARC, 2002) and other diseases (NHS Choices, 2009).

As a consequence the nurses' role in promoting smoking-cessation' class='brand-secondary'>smoking cessation is vital. Effectiveness in this role depends upon understanding the evidence in order to overcome any misunderstandings that patients may have. In the UK 27% of the internet using adults had used health-related websites (ONS., 2006).

Alarmingly, a large percentage of people do not check the source or date of the information used (Childs, S. 2007). The nurses' skill in evaluating a web-based information is therefore, essential. There is no scarcity in the number of websites promoting ways for people to give up smoking.

Here, the website 'Quit-Smoking-Stop' (2011) will be evaluated using a website evaluation model (University of California, 2011). Quit-Smoking-Stop contains 54 pages, with information and tips about quitting smoking and is aimed primarily at teenagers. Included are facts about the effects of smoking, smoking facts, cessation support, tips for quitting and resources. Contained are several easy to read tables and various images of cancerous growths. Several products are recommended on the site along with numerous advertisements.

The URL 'Quit-Smoking-Stop.com' server domain name decodes as a commercial website according to Lesley University (2011). Quit-smoking-stop is the named site, while the domain extension 'com' indicates a commercial. There is no two-lette...

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University of California (2011) Evaluating Web Pages: Techniques to Apply & Questions to Ask. [online] Available at: http://www.lib.berkeley.edu/TeachingLib/Guides/Internet/Evaluate.html [Accessed 24 October 2011].

U.S. DEPARTMENT OF HEALTH AND HUMAN SERVICES, (1990) Health Benefits of Smoking Cessation: A Report of the Surgeon General . 1st ed. Darby: DIANE Publishing Company: pp. Xi

White AR, Rampes H, Liu JP, Stead LF, Campbell J. (2011) Acupuncture and related interventions for smoking cessation. The Cochrane Database of Systematic Reviews 2011, Issue 5 [online] Article. CD000009 Chicester, U.K.: John Wiley & Sons Available at: http://onlinelibrary.wiley.com/doi/10.1002/14651858.CD000009.pub3/pdf [Accessed 27 October 2011]

World Health Organization. 2011. Tobacco. [online] Available at: http://www.who.int/topics/tobacco/en/. [Accessed 27 October 2011].

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