Essay On Importance Of Internet

The use of the internet has become critical since it has transformed the way business is conducted in the present day. Nowadays, it is such an important tool that every company is using the internet in some way – whether it be finding out new sources of raw materials, new markets, new distribution channels, the policies of the foreign government, or competitive environment of a foreign market. Proper usage of the internet can provide companies a competitive advantage. It benefits companies by finding that relevant information at very low cost.

In the modern business world it is difficult for companies to survive unless they change the way they have been conducting business previously – doing business without the use of internet technology. However, this doesn’t mean that companies are not required to stick to the basic principle of doing business (Yannopoulos 2011). The use of internet affects all aspects of marketing strategy (Hoffman 2000). Many managers may find it difficult to integrate the internet in the marketing strategy, because of the nature of the product they are dealing with. As a result, they use the internet without properly knowing how it fits in their marketing process.

The exporters

The benefits of internet cannot be questioned, however, the extent and the sustainability of those benefits of internet can be questioned. In the present day, almost all the exporters have access to the internet. As a result, the use of internet doesn’t offer competitive advantage to any exporter. It has been suggested that the use of internet has diminish some of the advantages possessed by established firms. So it can be said that internet has offered us a level playing field. Yet exporters are taking advantage of this technology and becoming successful in their