Brand Loyalty Essay

One of the biggest challenges facing marketers is gaining and retaining customers. There are many ways a retailer can achieve brand loyalty but the most important person that can achieve it is the sales person that helps create brand loyalty.

As a future retail leader, I define “brand loyalty” in the context of retail today as something that goes beyond creating a relationship between the customers and the sales associate; it is about creating trust and that is when customers begin to lean towards a brand and continuously purchase it. In other words, brand loyalty is the degree to which a consumer will repeatedly purchase a brand and stay committed to it. Brand loyalty is complex and many factors influence it such as consumer attitudes,

Having a strong clientele base would allow the sales person to suggest specific brands to a returning customer. Customers are more likely to buy a certain brand again if the service they get from the sales person is exceptional. Most retailers train employees to deliver great customer service, by greeting customers, or asking them if they could be of any help. Thus, customer service is a large factor for a retailer to achieve brand loyalty amongst customers. Providing incentive programs such as, earning rewards for every purchase will bring back customers to continue purchasing the same product instead of going to the competition. Everyone wants something that cannot simply be purchased. By providing some privileges it makes customers feel appreciated. Another factor I believe is crucial for retailers to effectively achieve brand loyalty amongst its customer- base is letting the customers know of new and exciting developments within the company and what to expect next. Building momentum through communication and making the consumers feel welcomed and involved in the happenings of the business can make customers return and purchase the product at the same