Happy Meals And Old Spice Summary

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Recommended: Effect of advertising on consumer behavior

In “Happy Meals and Old Spice Guy”, Weiss argues that advertisements are influencing the public in a way that is making them blindly accept or be attracted to the information that is being presented to them in an aesthetic or convincing manner. Weiss implies that due to the fact that the advertisements produced by large corporations are being manipulated and conveyed through forms of social media, these corporations are able to reach out to a variety of people and attract a larger audience. It is important that she states that not only adults are affected by advertisements, but that children are as well. In her statement, “McDonald’s is buffeted by market forces,” Weiss implies that McDonald’s justifies their advertising choices based on what seems to be popular in the marketplace (224). In pointing this finger at their advertising choices, she is saying that McDonald’s is just putting a healthier face forward for the media and popularity, but is really maintaining their same “association with fatty food” (224). It is this association that is changing how society sees McDonald’s and also why parents would opt to not allow their children to consume food that would easily be seen as unhealthy for them. …show more content…

However, they similarly use popular social forces to drive their advertisements. Due to the fact that “Proctor & Gamble under[stand] that women buy most of their husbands’ body wash,” the advertising teams would obviously cater towards women, and what they would like to see in the advertisement (224). Weiss believes that this advertising power that exists in the consumer market today should be paired with better messages so that it will promote a more positive advertising environment. By juxtaposing both the fatty McDonald’s with the fit Old Spice man, it creates a greater contrast in the validity of both of the arguments presented, making it a more viable argumentative

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