SWOT analysis is an acronym for strengths, weaknesses, opportunities, and threats. It is used in order to think about everything that could potentially affect the success of a business or product. Once the analysis has been completed, the goal is to turn weaknesses and threats into strengths and opportunities. The key strength of ErgoClean and the ergonomic dental instrument is that the product offers a unique feature – that it was specifically designed with ergonomics in mind. The product also applies to all dental hygienists, regardless of stage of life. It appeals particularly to those who have been in the profession for many years and are currently experiencing some degree of hand pain or discomfort from the use of small hand instruments, …show more content…
A few weaknesses of ErgoClean stem from it being a new startup company. As a startup, there is less experience within the organization than exists within the more established companies in the dental industry, primarily in the designing and production of the working end of the scaling instruments produced by ErgoClean. Challenges here are to produce an ergonomic handle for the scaling instruments that do not compromise the working end’s durability, strength, and ability to stay sharp. Additionally, as a new company, taking market share away from the competition whose customers have brand loyalty may be a difficult task. Many of the competitors also offer a full line of products, such as instrument cleaning materials, making them a “one stop shop”. Customers will need to be persuaded to use a separate company for scaling instruments. While a strength is that the dental instrument can appeal to all hygienists regardless of time in profession, it may also be difficult to market to younger hygienists who are not yet experiencing any hand pain from the use of manual dental …show more content…
Many dental industry specific publications exist in print and online which offer an opportunity for advertisements and potentially articles focused on the product. The internet also offers the ability for easy sales across the country without requiring the printing and distribution of catalogs. Social media offers both an opportunity and a threat to ErgoClean. Companies place a heavy focus on marketing through social media and customers have begun to expect to be able to communicate and receive quick feedback through these channels. As a strength, social media offers the opportunity to find customers who want to be early adaptors that can spread the word of a good product and influence others. Social media also poses a threat since any negative feedback can be very public. The threats social media pose can often be turned into a strength by mitigating these situations with good response and great customer service. Another threat to the ergonomic dental instrument are that dental instruments are replaced infrequently, so customers will need to be aware of the instrument when it comes times to replace them since it is unlikely current instruments will be replaced just to try something new. A threat to ErgoClean’s bottom line is that the price of the instrument will be effected by any changes in raw material costs which can threaten competitive pricing. Low cost production is key since from customer survey
Large, bulky instruments can cause musculoskeletal disorders in the hands and wrists. Instruments usually come in various handle sizes and diameters so hygienists should choose an instrument that is most comfortable and ergonomically sound to fit their hands. Power instruments should be lightweight and cordless to minimize hand movements and tension to the wrist and arm .
A hygienist then asks what polisher flavor the patient would like. What the polisher does is remove any fragments of plaque remaining and surface stains on the teeth. A hygienist will then go over how to properly floss teeth for future references. Flossing is the only way to remove plaque in between the teeth. The hand scalers and polishing can only do so much. Most patients believe that flossing isn’t a big deal and make excuses such as “I forget to do it” or “I don’t know how.” This is what a hygienist is for; to properly educate the patient how to take care of the mouth by teaching them how to floss if necessary and prevent serious
Dental hygienists are specially trained not to replace a dentist, but to work as part of a dental team providing the utmost care to patients. They play an important part in dental health care and generally tend to concern themselves with dental health and gum disease. Their main role entails them preventing and treating gum disease, which includes professionally cleaning your teeth through the removal of plaque and tartar. They do this by carrying out a procedure called a “scale and polish” or “prophylaxis”. Although their main role surrounds gum disease, their most important role has to be showing you the very best way to keep your teeth plaque free.
SWOT analysis is a necessary tool for business that allows corporations to analyze where their strengths, weaknesses, opportunities and threats lie. The SWOT tool contains paramount information about the industry and helps the executives of the business make decisions that are necessary for the business’s survival and success.
A dental hygienist is a very important role in any dental office. As stated by a dental assistant, “Dental hygienists work closely with the dentist as well as hands on with the patients. They assist dentists with operative procedures such as fillings and extractions, and making molds of patients teeth” (Wilson, Jennifer). A large part of their job is teaching patients proper dental care to ensure a lifetime of healthy teeth. This includes proper brushing and flossing techniques. According to the job out look, a day as a dental hygienist can include taking x-rays, cleaning and scaling teeth, charting treatment plans, putting sealants on teeth, taking impressions of teeth and completing information about the patient’s oral and medical history (Summary). In some states dental hygienist are allowed to give local anesthetic and place and remove sutures (Delivering Local Anesthetic). According to advantages of becoming a dental hygienist, hygienists spend more hands on time with the patients than the dentist does. These are some of the instruments that dental hygienists use on a daily basis: toothbrush, scaler, mirror, ultrasonic scaler, explorer, suction, computer, salvia ejector, rubber cap polisher, dental models, x-ray machine and probe. The dental hygienist uses a toothbrush to remove soft plaque from the teeth. Plaque is a soft coating on the teeth that contain bacteria. The bacteria can cause tooth decay and gum disease. The amount of plaque on the teeth gives the hygienist an idea of how well the daily brushing and flossing of the patient’s teeth are completed on a regular basis. The scaler is used to remove hardened plaque or calculus from the teeth. The mirror is used to look closely at the surfaces of the teeth a...
The SWOT analysis (abbreviation for Strengths, Weaknesses, Opportunities and Threats) is an essential tool in marketing for understanding and supporting decision-making in all kinds of situations in business and organisations. In brief, it provides an accurate context for studying strategies, positions and directions of a company proposition. It is used mainly for business planning, competitor evaluation, marketing, business and product development and research reports. SWOT analysis is also a widely recognised method for gathering, structuring, presenting and reviewing extensive planning data within a larger business or project planning process. (Chapman, 2014)
In the medical field, innovations, research and technology motivate the business to perform and deliver care in a new standard. Mayo Clinic has a logo of three shields that are interlocked, presenting patient care, research and education. A SWOT analysis is simple exercise that could be implemented on multiple subjects including an individual or a whole corporation. The SWOT analysis is an operational tool for managing change, defining strategic direction and setting realistic goals and objectives according to Simoneaux and Stroud (2011).
A SWOT analysis is an examination of an organization’s internal strengths and weaknesses, its opportunities for growth and improvement, and the threats the external environment presents to its survival (Harrison, 2010). Generally, the information gathered for the analysis is organized into matrix form, howe...
Jajou, I questioned the maintenance of his career. What I acquired was that dental practices all vary and this question does not have one general answer. Dr. Jajou currently owns his own practice, which means he his in charge of his office and pays his employees making his salary higher than common dentists. Professional organizations and conferences are not important in the overall outlook of dentistry. On the other hand, Dr. Jajou had plenty to say about the technology used in dentists’ offices. Digital dentistry, or the use of dental technologies, involves lasers, digital scanners, and x-ray machines. However, only dental laboratory technicians use this expert machinery. Dentists use drills, mouth mirrors, probes, forceps, brushes, and scalpels on patients. Later, I asked why he is excessively passionate about oral health from seeing how captivated he is to answer my questions. In the same manner he responds describing how oral health is a huge part of overall health because plaque can affect can cause heart problems and other major health issues beyond your
A SWOT analysis is a measure tool to summarize a company’s internal and external aspects. By measuring the company’s strengths, weaknesses, opportunities and threats and looking for improving solutions by using the strengths and opportunities to improve on the weaknesses and take the necessary actions concerning any threats a company can survive in today’s world market.
As the consumers are becoming more concerned about the health of their teeth, the toothbrush companies are focusing on helping them have an optimal dental health, and offering various types of toothbrush; to do this they must be all the time focused on what the customer's needs are.
Popp, W., Rasslan, O., Unahalekhaka, A., Brenner, P., Fischnaller, E., Fathy, M., . . . Gillespie, E. (2010). What is the use? An international look at reuse of single-use medical devices. International journal of hygiene and environmental health, 213(4), 302-307.
What is a SWOT analysis? This concept involves assisting businesses to identify their strengths, weaknesses, opportunities and threats. It is often used to analyze an organization and its environment. Businesses find the analysis useful in assisting them to improve their business, establish goals and objectives.
The SWOT analysis is used to gauge a company’s strengths and weaknesses. It also outlines opportunities for tapping and presents possible threats that could affect a company’s operations.
test whatever it's a bad effect or not. So when it used on humans, we