The University of Findlay is constantly evolving and growing, most recently opening the new Center for Student Life and College of Business. As students take to their classes in the modern classrooms, and delve into their studies of business, it becomes apparent that the paths these students are on are not all the same. Within the business classes there are also equestrian students, those majoring in Equine Business Management. This specialized field revolving around the upkeep, production, and sale of horses has students in the classroom and in the barns learning what it takes to run a successful equine business. Some people question many aspects of the equestrian student’s nature, whether they compete in a sport, or even if horses are a business. …show more content…
horse industry brings in an estimated $122 billion to the country’s economy, along with a total employment impact of 1.7 million jobs. There are an estimated 7.2 million horses in the U.S. and 81 million acres of land owned by equestrians or used for horse-related activities. The “horse business” is huge, and a very vital part of millions of people’s lives. Sitting in their new classrooms, these students are learning how to step out into this multi-billion-dollar industry and survive. For them to do this, there must be a bridge to connect what they learn in their business classes to their equine knowledge. Thankfully, the University of Findlay offers a class to do just that. Equine Marketing is offered every spring semester to Equine Business Management students, and is required to complete their …show more content…
“A lot of marketing skills are used to put on the sale” she states, “The students have to be able to establish who their target market is and how to best reach them whether it be through the use of social media, mail, flyers, etc. beyond that, they need to make the horses look appealing on paper through their pictures and written descriptions”. Personally, it has helped her boost her own business through pictures in the catalogue. This year however, Sidney is providing her photography talent to the sale and ensuring that the current students understand how to display their own horses for sale in the process. The opportunities presented by this class opened the door for Sidney to expand her own business, while also giving back to the University of Findlay in the
These men seemed to know something that nobody else knew when it came to forming a racing and sales complex. They established policies that have existed for the past 50 years, they made predictions that have come true, and they built a horse facility that has lived up to every expectation. But, of course Keeneland was never intended to be just another racetrack. Twenty different sites were looked upon, but Hal Price Headley and company kept com...
The Future Farmers of America is an agricultural education group, but reaches much further than agriculture. The FFA remains committed to the individual student, providing a path to achievement in premier leadership, personal growth and career success through agricultural education (FFA). Dodge is a supporter and partner of the FFA. Dodge’s goal in 2013 was to raise awareness of the American farmer and raise one million dollars for the FFA (Ram). Dodge even went a step further by naming 2013 “the year of the farmer”. To the American public this seemed quite generous of Dodge. It was generous in the fact that Dodge not only cares about the future of their company, but the future success of young leaders in
Wesco International is one of the largest hay exporters in the state of Washington. Founded in 1971, it was originally a wool exporter but made the transition to agricultural products with a specialty in hay distribution in 1973. Don Schilling, the owner and President of Wesco Int. has been with the company for over two decades and has seen the ups and downs in the industry. We chose to do our second project on Wesco because one of the group members, Eli, is an employee at Wesco International. We were able to tour the facility and interview Eli’s boss Jordan, and get a great inside look into the daily operation of Wesco.
Depression has a major effect on a person life. The accumulation of hidden emotion could cause difficulty in life. The consequences could be irrational thinking, suffering in ceased emotion or lead to a total disaster. In “Horses of the night” by Margaret Laurence and “ Paul’s case” by Willa Cather, both authors introduce the concept of depression. Although both selections offer interesting differences, it is the similarities that are significant.
Young, Rhoria Lee, and Maggie Bracher. "Horsemastership part 2: Physical, psychological, educational and social benefits." International Journal of Therapy & Rehabilitation 12.3 (2005): 120-125. Web. 8 Mar. 2011.
Equine veterinarians are animal doctors who provide medical care for horses. They examine, test and occasionally operate on or euthanize the animals. Travel to ranches and farms is often necessary, and equine vets have to work outdoors in various types of weather conditions. Being an equine veterinarian is a pleasant career choice because of great interactions with varied types of horses and their owners , the basic information, and the pros and cons of an equine veterinarian.
Recently I watched a T.V. show called The Profit and recognized some similarities from the current Marketing chapter discussed in class. The current episode was about a company called Bentley’s Corner Barkery, which is committed in providing all-natural pet food and treats for their customers. The episode highlighted how Bentley’s Corner Barkery was struggling and not reaching all of their potential customer base because of its marketing structure among other poor managing and financial elements. Before Marcus Lemonis (he is the investor) the company marketing strategy was the quality of product will attract customers. Marcus Lemonis immediately ask for the company’s mission statement and help the owners identify their target customers by segmentation.
For decades, Scientists have contemplated the idea of using horses for the personal gain of children and adults with needs such as autism, heart conditions, anxiety, stress, and other disorders that have yet to be curable. Horses such as Chester, a twenty year old gelding has encouraged more young riders who face difficulties such as social skills, behavior skills, and those who are physically indisposed. The phrase confidence is key, becomes important when people of all ages interact with a horse. Learning confidence may not be as easy as it sounds but is a necessary step to bond with a horse; without it, there can be no trust and most importantly, no bond between the equine and its rider.
Day to day horses are abused, people start a long downward spiral into horse racing gambling addiction, and less and less people are watching horse racing. But we can stop it all, by one simple step. Shutting down all horse racing. You can get involved by telling more and more people about this, or with “Horse Racing Week” and let’s stop all the horses that are born and have nowhere to go but the slaughterhouse. All the people’s families who are worried sick all the time. Let’s help. We cannot let one more horse die while running a race for the greedy, selfish horse racing industry.
There was a year spent volunteering at Edelweiss Equine Assisted Therapy Group Inc. During the year of 2008 there were several duties performed at the outdoor facility that housed Edleweiss. While working at Edelweiss three were several activities that took place. The starting position was to help those who came for les...
On one of my parents’ first dates together, my father described cattle they drove past as “amazing creatures” telling my mother someday he would like to have land and livestock of his own. That wish to transition from the big city to the country led him to buy a house in the middle of nowhere Indiana, soon raising his own amazing livestock. Growing up, I often complained about the amount of work living on a farm entailed, from cleaning pens to taking care of my 4-H animals. But my dad never complained because such duties were his reward for starting an idea from scratch. Following his footsteps in pursuit of a dream of my own, I chose to attend a large university where I studied abroad to contrast and challenge my rural perspective. Through that transition, I began to respect the difficulties my father experienced following his goal. And while the responsibilities he undertakes are stressful and uncertain, I now
Ray, Margaret. "Advertising and Pricing Policies in the Equine Breeding Industry or Sex and the Single Stallion."Applied Economics. 23.4 (1991): 755-762. Print.
College is a time for young people to develop and grow not only in their education, but social aspects as well. One of the biggest social scenes found around college campuses are athletic events, but where would these college sports be without their dedicated athletes? Student athletes get a lot of praise for their achievements on the field, but tend to disregard the work they accomplish in the classroom. Living in a college environment as a student athlete has a great deal of advantages as well as disadvantages that affect education and anti-intellectualism. Around the country, college athletic programs are pushing their athletes more and more every day.
The Cow and Calf division of the Animal Health segment markets its products direct to cattle ranchers. Such products include vaccines, medications, and antibiotics to support healthy and consistent herds of beef producing cattle. It segmented the market into three distinct categories. Hobbyists herd less than 100 cows; Traditionalists commonly carry between 100 to 499, and Businesses are working with 500 or more. (Mohr, 1999) Time spent in the field with the ranchers was allocated based on the volume of product purchased by each individual. Those that spent higher dollar amounts received the most attention (in the form of personal visits, seminar offerings, and trial product samples).
Before this class started, I had considered that marketing has a great importance and even influence in our everyday life. Nevertheless I was surprised about the wide variety of value-creation and techniques that are used for analysis, for instance analyzing consumer behavior.