The company responsibility to be excellent neighbors and the environment. Starbucks force to bring an affirmative action joining our partners, customers, and community to contribute Starbucks in every way. Responsibility plays a significant role in Starbucks. The company works towards reducing its environmental footprint. Their potential is for the good.
The second area is to incorporate what the company has learnt about its customers into closed-loop marketing where it can customize marketing offers to all its customers. In conclusion, Starbucks Coffee Company is an example of a firm whose success and profitability has been fueled by morally conscious business decisions and practices. Actually, Starbucks has remained successful by focusing on consumers, employees, and the environment. One of the major effects of these decisions and practices on the company is that they contribute to the improvement of its bottom line results. However, Starbucks needs to adopt measures that focus on consumers in a equal manner at it focuses on employees and the environment.
Organizational Culture In the text, Organizational Behavior, Stephen P. Robbins defines organizational culture as, "a system of shared meaning held by members that distinguishes the organization from other organizations" (2005). Starbucks has a very strong organizational culture and strives to maintain it. Everything centers on the organizational culture within Starbucks. While being a customer service-based company and understanding that the customer satisfaction and loyalty are what will make the company profitable, Starbucks takes a different approach to customer service than other companies. By hiring employees that fit in the organizational culture (ICFAI, 2005) and treating their employees well (Lefevere, n.d.), Starbucks brings in and retains customers through their happy employees.
This component of Starbucks Coffee’s mission statement also pertains to customers’ experience. The company extends its warm and small company culture to its customers. 1.4 Develop SMART marketing objectives for a hospitality and tourism business ¬ To be finest coffee retailer around the global, while maintaining its originality and working strictly according to the principles. ¬ Gaining employees loyalty by providing them dignity. ¬ Price maintenance policies.
Ch. 5 Business Level Strategy Starbucks does its best to offer a unique and memorable experience for each and every customer. As part of their responsibility to their customers, they are committed to offering coffee of the utmost quality. Starbucks believes that employees are a major part in providing an excellent customer experience so they are able to maintain a long-term relationship with consumers. Through the use of multiple business level strategies, Starbucks has been able to become a leader in their market and differentiate themselves from the competition.
This new product mix should ... ... middle of paper ... ...stic with today’s market, catering towards diversity by stating that the company, “embrace diversity as an essential component in the way we do business.” All things considered, the mission statement has most, if not all, of the characteristics of a good mission statement. The mission statement and supporting principles suggest a good deal about the company. Some of which has been described in the previous paragraph. The mission statement suggests that Starbucks is a for profit organization that wants to provide the best coffee possible to it patrons. Starbucks environmental mission statement strongly indicates that Starbucks is committed to having a role in protecting the environment in all of the fascists of its business.
By associating their drinks with high quality standards and personal rewards, each individual is able to see Starbucks fitting into their lives in one way or another. They are also creating a culture around Starbucks. Through each of these advertisements they are showcasing the latte order of a different individual. This communicates to the customer that so many other people are already committed to Starbucks. It is showing the customer, “here is a look into the life of Starbucks user.” Erin is a go-getter who deserves a personal reward—Starbucks is her choice of indulgence.
By utilizing their strengths, and capitalizing on trends, as well as periodically evaluating weaknesses and threats, this little coffee joint has become America’s most enjoyable place to get coffee. Like many other organizations, executives at Starbucks realized the importance of planning. Planning involves making sound business decisions and goals for the company, specific divisions, a store, and for individuals (Bateman-Snell, 2004, p. 108). Starbucks’ executives have defined their business with the mission statement to “establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow” (Starbucks mission statement). Executives have found various ways of increasing their market by examining alternative paths to conduct their business.
The company is also concerned about the environment, its employees, suppliers, customers and its communities. Part of the company’s image is its commitment to ethics and sustainability and that is why the company launched the Shared Planet website which has three main goals: to achieve the ethical sourcing, environmental stewardship and community involvement. The website provides information up to date about company’s initiatives to its customers. Environmental Starbucks is committed to reduce its operating costs and increase shareholder value through energy and water efficiency. From coffee-growing conditions in Costa Rica to the increased electricity needed to power our stores, the company takes into consideration the global impact of their business actions.
Diversify Starbucks’ product offerings to include music CDs, coffee making equipment, mugs, and accessories, as well as develop new coffee related products through partnership agreements with other food and beverage manufacturers Starbucks’ Mission Statement Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow. The following six guiding principles will help us measure the appropriateness of our decisions: • Provide a great work environment and treat each other with respect and dignity. • Embrace diversity as an essential component in the way we do business. • Apply the highest standards of excellence to the purchasing, roasting and fresh delivery of our coffee. • Develop enthusiastically satisfied customers all of the time.