E-Commerce Essay

1094 Words3 Pages

There are all types of transactions that people engage in via the internet or mobile phone on a daily basis. I personally could not imagine a world without the capability to do this. E-commerce and M-commerce make all of our online and mobile transactions possible. In this paper, I will describe the steps new e-businesses need to adopt to have a successful online presence. In addition, the required skills, tools, and challenges of electronic and mobile commerce will also be discussed. Dictionary.com defines E-commerce as: business that is transacted by transferring data electronically, especially over the internet (dictionary.com). While M-commerce is defined as: business that is conducted on the internet through the use of cell phones or other wireless, handheld electronic devices (dictionary.com). To enable people to complete the large number of transactions, new e-businesses are created. Some initial steps to follow include: identify potential e-business initiatives, analyze the functional scope of e-business initiatives, analyze the sustainability of benefits from e-business initiatives and prioritize e-business initiatives (Basu, Muylle, 2007). By identifying potential E-business initiatives, online companies can better understand their customers as well as the supply chain of their customers and competitors (Basu, Muylle, 2007). Understanding the desires of your customers, translates into properly managing inventories. When companies dedicate their time to understanding how their product impacts a particular segment of the market, the opportunities for other e-business initiatives can be realized. Another advantage of identifying E-business initiatives can be to lower your delivery costs to both familiar and u... ... middle of paper ... ...ntify exactly what part of the entire mobile experience is either causing an error for the customer, or too difficult can help prevent similar events from occurring. Investing and utilizing the right call center can assist with moving the M-commerce customer to the end of the mobile experience. In summary, E-commerce and M-commerce have not yet reached their full potential. New electronic and mobile businesses must follow the already established steps to even have a chance for success. By identifying e-business initiatives, understanding the functional scope of an e-business initiative, exploiting the benefits from e-business initiatives and prioritizing initiatives; a company improves its percentage to compete in their specific market. E-commerce and M-commerce is an integral part of our society and will only continue to grow as the years go by.

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