E-Business, B2B And Customer Relationship Management

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Recommended: The issue of Customer Relationship Management

Diagram 1: e.CRMMarketing one by one unique and is related to each customer that can have millions of audience.

One by one CRM
e.CRM Number of communication channels

Mass marketing
Traditional marketing

One kind for all Customer-specific production
Product Features

E-business:
Definition of E-Business according to various definitions and concepts in Customer Relationship Management (CRM):

E-business and its relationship with Customer Relationship Management

- Similarities Business 2 Business (B2B) and Customer Relationship Management (CRM)
Based on the above mentioned characteristics B2B and CRM have many similar cases which are dealt with below:
• Available anytime and anywhere
• The breadth and depth of main and central services
• Customer Research
• Technologies and new skills in order to deliver value
• Both need to adapt products and services to customers, one to one marketing have
• Both need to (platform) have the same operating system
• Both need a data repository (storage capacity)
• Both allow different marketing methods are tested with quantitative results
• Both must be flexible in the face of growing demand and unforeseen requirements.
• Both in all processes of trading include marketing, purchasing, sales, billing, and customer services are involved.

- Differentiations Business 2 Business (B2B) and Customer Relationship Management (CRM)

• Features
CRM has it’s characteristics in automation, marketing, sales automation, while B2B necessarily need not these features. B2B more dependent on the Internet, but CRM has more emphasis on business processes.

• Customers
B2B customers are harder than CRM customers for interesting to providers of goods and different services. Moreover B2B can attract la...

... middle of paper ...

...tems 20 , pages 301-304
6. Sharma Arun(2002) “Trends in Internet-based business-to-business marketing” , Industrial marketing Management 31, pages 77-84
7. Bob Thompson(2002), “The CRM solutions Guide“,june (crm Gru.com)
8. R.Rosenfield (2002) “ Customer Relationship Management; A Brief story and a big mystery“ by James
9.stanat,R (2000)global gold : “panning for profits in foreign markets ,journal of consumermarketing“ . Volume 17 no 2
10.Palmer ,R (2001) historical patterns of globalization :the growth of outward linkages of Swedish long –standing transnational corporations ,1890 -1990.stockholms university ,department of economic history :Stockholm
11.Valentine, L (1999)First Union tackles CRM with CRMs .ABA Banking Journal.Oct99 volume41,Issue 10,p62
12.Zeng,Y.E,Wen,J.H&Yen,D.C.(2003),CRM in B2B e-commerce . Information management& Computer Security,vol.11,no.1,p

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