Dove's Real Beauty Sketches: Role of Media Relations

One of the things marketers want to do is to humanize their brand” (Houssem, 2013, para 1). By utilizing social media, the companies are constructing the advertising tactic of relating to the audience better. The popularity of social media is growing so rapidly, that companies have no choice but to join in. 80 percent of the top 100 fortune companies are using social media to better engage with their customers. Among them, Ford has an open minded mentality toward new marketing techniques.

Also, the author stated, “Baver’s ‘Harlem Shake’ has taken the top spot mostly because of views on YouTube” (Gonyea2). This proves that YouTube does have an effect on the number of views of news and entertainment. Obviously, YouTube has a major impact when it comes to helping sprea... ... middle of paper ... ...d worldwide has millions of viewers. It is a big part of our society and is very helpful by spreading news, being entertaining while being safe for children. Anyone who feels as if YouTube is not a useful website should consider giving it another try.

The marketing objective was to target the younger generation who had goals they dreamt and shared in social networking sites. So Pinterest was considered as a good choice because of its visual networking apps and Pinbo... ... middle of paper ... ...re than 16 million media were found by this campaign. The fame didn’t stop with Pinterest but continued to other social media networks like twitter and Facebook. Honda’s innovative idea to use Pinterest came handy for promoting the new CR-V. Honda made this campaign an exciting one by connecting with people’s lives and their interest to make their campaign successful. It’s good to see the Multinational companies use social media as an effective communication tool for maintaining their brand loyalty among customers.

“Many stories are actually more powerful when told through the right social channel. For example, Microsoft used a video to share a story about how their technology is making a difference in people’s lives” (Social Media Examiner Magazine). The progress the public relation field has made since social media is astounding and everything needed to do can be done in much quicker time. “In the old days, pre-social media, when a news story broke, PR pros would send emails, faxes and make phone calls to their lists of reporters and announce their client is available to comment on the story right away” (Forbes

They reach out to the target group through different social media networks like Facebook, Google plus, instagram and YouTube. The success rate of this company is determined solely by viral marketing and this is proven by the number of followers they have on each and every social networking site. The young crowd as well as the adults are being familiarised with the products due to viral marketing. The advertisements are also created in the most innovative way, attracting huge crowd to try their product. BRIEF DESCRIPTION ABOUT THE CHOSEN

Instagram provides any brand, company, or celebrity with the ability to post pictures or short videos about their products or endorsements, and their supports can specific view their content among other organizations that they prefer. Therefore Instagram and other social media platforms are improving the efficiency and effectiveness of advertising, through the uses of a rapid popularity growth, personalized feature, and content. Instagram is a titan in the spectrum of social media platforms. Originating and commencing on October 2010 by Kevin Systrom and Mike Krieger, Instagram has illustrated its popularity alike the infamou... ... middle of paper ... ...base is a very successful and efficient method of advertising, and one that is increasingly becoming more common and abundant in the advertising world. Through it’s interactivity and simplicity to follow, Instagram is a social application that is appealing for its users to view and publish advertisements, in an effective way, whether it is gaining an insight into a products overall appreciation, through its active users, or having a convergent link between other social programs or accounts of relevant accounts or topics.

In today’s society, many businesses are using commercial websites to get their name out in the public. “Social media is now a crucial part of any successful business marketing plan” (Kiripatea). Businesses need to use the right social media platform to bring in the most revenue. A popular social media website is Facebook, Facebook sponsors ads for products, services and businesses. If a business was to put an ad on Facebook, there would be a greater chance of increase in revenue due to how many people log onto Facebook every day.

Succeeding in today’s connected planet, we need to build a community around our brand and services. During the past decade, the social media following has become the main form of business understanding, used to recognize, anticipate, and react to customers’ behaviors. Paying attention to what DC FightsAIDS customers, rivals, reviewers, and followers are saying about DC FightsAIDS is essential to getting amazing results from our social media campaign. Social Media has countless tools out there, contributing many opportunities to analyze, measure, and display, about the business commitments and achievements. Analyzing the existing media showed that DC FightsAIDS is doing well with the buzz but it is time to have new sources of media that will allow us to gain the resources we need, while also building a considerable money supply against sudden events or bumps in the road.

It has also created many new businesses and has helped them become successful. Most of all, it has helped teach, inform and humour a incredibly large online community. The content of YouTube basically covers every single topic that can be possibly be thought of. It can go from light hearted comedy sketches to cat videos to news articles from around the world that are easy to access and watch. The large amount of channels can add videos that can discuss any topic that they wish and can gain views and ‘likes’ from other accounts.

Dove started the campaign “ Real Beauty” in 2004 . The campaign’s objective was to change the women’s perception for their definition of beauty. The Dove Real beauty campaign is a marketing campaign established in order to widen the definition of beauty as well as provoke discussion on what our society deems beautiful.” The campaign consists of 4 stages of advertising. The first phase placed initial advertisements that focus on featuring women of all ethnic groups and shapes . The second phase uses commercial advertising on television it targets young women .