Donald Trump Persuasive

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The United States presidential election are amongst us, which means people are being attentive on which politicians will benefit their future in the long run. While during research, I came across Russell Granger’s article “Why Donald Trump is So Persuasive” (Granger). Granger has a background in being an “author specializing in business development, sales, marketing, management and personal success skills” (“Russell H. Granger”). But in the article Granger’s communicating on why Donald Trump is so persuasive. I’ve analyzed that Granger’s text is directed to people who are engrossed in current political ventures, and I have also explored the content of the text and how Granger argues that Trump success comes from his aggressiveness, him being the known rebel in the political world and how he relies on emotional connection for supporters. In Granger’s text he targets individuals interested in the current political climate. Individuals interested in the appeal of Trump as a …show more content…

Granger states, “Trump is activating what in neurological terms are referred to as emotional triggers, which the brain uses to avoid the energy and difficulty of analytical thinking” (Granger). Whether deliberately or by intuition, extraordinary persuaders tap into the elements of the emotional brain where choices are made with great speed. One emotional trigger that Trump uses quite often is called the Contrast Trigger. Contrast Trigger is a is a well-worn and corporate marking figure of speech used to accentuate the significance of qualification – of being unique in relation to the next “brand” or “item” (Granger). Trump is a great representation of that. Granger also indicates the use of emotional words in his speeches, like “going down the drain”, “they kill us”, and “it's terrible”. Believing that Trump uses his emotional connection to his loyal supporters really helps his political

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