Dollar Companies Case Analysis Essay

1297 Words3 Pages

1. What is your assessment of the relative performance of the Dollar companies? What facts, ratios or metrics support your assessment? Following the 2008 recession, dollar store companies saw a rise in store earnings, while Walmart and Target experienced a decline. The dollars stores also increased in store count, increasing from 16,753 in 2005 to 25,340. Finally, given the sluggish wage and employment growth, 93% of consumers planned to maintain a cautious spending habit, according to a study conducted by Deloitte. These three facts show a positive outlook for the dollar store companies. On a per unit basis, Dollar companies also tend to be more expensive than larger retailers such as Walmart and Costco but their target market prefers to …show more content…

With the idea of convenience-based retailer in mind, by adding more store locations Dollar General will be able to capture more customers through the “fill-in-trips” they are taking for need-based purchasing. By having more locations, customers are less likely to drive extensive lengths to reach mass merchandisers and will purchase what they need at conveniently located stores like Dollar General for similar products at low prices. The acquisition is also strategic in terms of competition. By acquiring a competitor they can also acquire those customers and reduce the competition in the market. The overall increase in size through the acquisition will also allow Dollar General to take advantage of economies of scale and other cost savings methods. Family Dollar and Dollar General followed the same basic low-cost strategy in the market. The obvious synergies and compatibility of their similar strategic goals lead to stronger evidence for how value will be created through the acquisition instead of diminished. By merging Family Dollar into Dollar General, Dollar General projected synergies of $550 million to $600 million in savings. Twenty percent of this is derived from improved category management, forty percent from gross margin expansion, and another forty percent from reduction in SG&A. By combining, this would create a dominant convenience-based retailer in the U.S. and reduce competition for new dollar store locations. It would also create a more rational competitive environment while unlocking significant cost and revenue

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