Documentary Analysis: Food, Inc, By Robert Kenner

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Modern day America is facing a means to an end. The food industry has changed drastically over the last fifty years. The documentary Food, Inc. answers to the increasing demand of Americans to have a behind the scenes look at how their food is being produced. This documentary exposes the profit centered, big business tycoons and how the current, highly mechanized production system is putting human health and the environment at risk with compliance from government agencies. Director, Robert Kenner, intends for an audience of curious and ignorant Americans alike to watch this provoking film and to convince them to be the change that turns this industry from factory to farm by effectively using mainly ethos and pathos but, also logos and kairos.
The chicken industry is graphically depicted through the implementation of both ethos and pathos. Kenner shows the process of how chicken is produced from when they are hatched to being on the shelves of supermarkets. He struggled to find a chicken farmer that was willing to be …show more content…

Throughout the film, Kenner displays shocking facts of the food industry which appeal to logos. These facts enlighten the audience with real numbers and certainty which further help in solidifying Kenner’s goal of creating change. At the time of production in 2008, the organic food revolution was just beginning. Thus, this was an ideal time to make a film of this nature. Not many people were knowledgeable on the process of food production and this film gave those who wanted to know a convenient and simple means of self- education on the subject. Kairos in this instance is a key component of the films success because had the organic community not been an up- and- coming topic this film wouldn’t have had the support or steam to be successful because, simply, no one would be

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