Human assets are becoming the most important resource because of the rapid growth in the service sector. Human resources hold valuable knowledge and information, which sets them a part as the source in creating intellectual capital that sets a firm a part from its competitors (Kamoche, 2001) The most important resource for successful organisation is its human resources therefore firms cannot treat human assets as commodities. To create value, management should try to find ways to utilise employees efficiently. The importance of human resource management to align with the business strategy is fundamental to the firm’s achievement of competitive advantage. As Bratton and Gold (1999: 08) describes human assets have the characteristic of creating value to the firm, be unique, difficult to imitate and substituted.
Effective talent management strategies should be aimed at promoting and enhancing the talent that add value towards achieving organizational objectives. Talent management can help in achieving optimal level of success and in retaining the high performing workforce. This report aims to explain and analyze the importance of talent management strategies within a certain company, by both looking at the current and future need. TM strategy and its importance to TNNB In a knowledge-based economy where labour is typically the largest expense, getting the people strategy part of the business is important, making finding and keeping talent a constant challenge. With changing market conditions, shifting workforce demographics and new ways of working, effective talent management is what separates the high-performing companies from the low-performing ones.
Marketing Departments in mid-sized businesses face lots of challenges such as how to target customers more efficiently, how to increase market share, how to compete in the market-place and be ahead of competition, and how to increase one-to-one communications with customers. The unsteady economy has pressured businesses to become as streamlined as possible, leaving marketing departments short on budget and staff. Today, our role as Marketing Consultants is to help companies not only retain current customers but also aggressively grow market-share, open new market potentials and add new customers. Our Marketing offerings can help companies conquer these challenges. We can help developing, supervising and executing your Marketing Strategies, whether through dealing with your Marketing Department or through assigning persons from our company.
Is Corporate Social Responsibility being used as a mechanism to draft, keep and engage employees? As the days have gone by, employees are craving something extra. Paychecks are not the only incentives that are now drawing the talent. Ethical behavior and social responsibility are two appropriate ways that corporations should manage and conduct business (Phillips & Gully, 2012, p. 19). There are many favorable reasons for an employer to thoroughly engage its employees: competitive advantage, human resource administration, managing external impressions and straightforward honesty.
A diverse workforce more closely reflects the global marketplace that the organization competes in. With the growing number of Asian, Hispanic and other minority populations, it makes sense for companies to promote and strive for diversity in the workplace. By doing this, businesses create the very conditions needed to produce more creative outcomes to the problems and challenges they will be faced with. Diversity management initiatives are long term and strategic in focus. They strive not only to recruit, but to actively develop, promote and capitalize on the different skills and perspectives of minority employees (Marquis, 2007.)
(Noe, Hollenbeck, Gerhart, and Wright, 534). If human resources manages the issues that the organization is faced with when globalizing and provides the best services for the issues, it can increase the competitive performance among employees. Doing business globally requires adapting to many different cultures, and political systems, HR can provide diversity training, to cover the cultural issues and political affairs. If an organization has a reputation for being more diverse and understanding of various cultures and knowledge of various political systems they are competing at higher levels. Technology Technology is a leading factor in completive organizations, because it is so prominent today.
In other words, the biggest reason that revealing branding is; the requirement to provide a control on trade and consumers.  Small or large, local or global company, to gain a positive reputation with products, is essential for long-term success in competition. Branding is the most important task for marketing and also it contains a great meaning in terms of both products and company name.  In recent years brand has been an important revenue earner for companies thus branding has become the main topic of management. By many experts the concept branding is; to establish a link between emotional perception of consumers and product for create awareness and enhance consumer loyalty in competition.