Diagnosis Of Strategic Issue Diagnosis

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THEORY Strategic Issue Diagnosis Strategic issues have been defined as ‘environmental trends and possible events that may have a major and discontinuous impact of the firm’ and early research focused on identifying and assessing these important phenomena (Ansoff, 1975, p. 24-25, 1980). Later scholars introduced the concept of strategic issue diagnosis: the evaluation and infusion with meaning of environmental data with the intent of generating organizational momentum to respond (Dutton & Duncan 1987b; Dutton et al., 1983; Dutton & Jackson, 1987), a process that involves the following steps (Julian & Ofori-Dankwa, 2008). Decision makers scan the environment in attempts to detect signals of potential importance to the firm, collating and reifying a variety of related stimuli into a “strategic issue” (Dutton et al., 1983). This issue joins similar issues in the “strategic issue array,” the list of different strategic issues being potentially considered at any given time (Dutton & Duncan, 1987a; Dutton, 1997). Based upon their interests, beliefs and inclinations, different individual executives and managers, as well as groups, attempt to sell, promote and champion a particular strategic issue’s significance by means of different diagnoses (Dutton & Ashford, 1993; McMullen et al., 2009). By means of analysis and negotiation, the upper echelon of the firm comes to a more or less commonly agreed upon diagnosis of the issue in question as to its nature and possible effects (Dutton et al., 1983; Dutton, 1993, 1997). Once more or less established, the strategic issue’s diagnosis influences the formulation and implementation of a response, which may unfold over time and which itself may lead to further altered diagnoses (Dutton, 1997; Chatto... ... middle of paper ... ...ely to interpret ordinary situations as threatening, and minor frustrations as hopelessly difficult (Fiske, Gilbert, & Lindzey, 2009). Agreeableness: Agreeable individuals value getting along with others. They are generally considerate, kind, generous, trusting and trustworthy, helpful, and willing to compromise their interests with others (Komarraju, Karau, Schmeck, & Avdic, 2011). Agreeable executives are warm, and prefer cooperation over competition (McCrae & Costa, 1987) focus more on what employees think of them than on accomplishments, and avoid conflicts at all costs (Nadkarni & Herrmann, 2010). On the other hand, disagreeable executives promote a climate of competition and fear (Peterson et al., 2003). Moreover, disagreeable executives are skeptical others’ view and ignore strategic alternatives suggested by other managers and employees (Lant et al., 1992).

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