Descriptive Research Proposal

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Recommended: Service quality and customer satisfaction

OBJECTIVES

Primary objective

1. To find out the satisfaction level of customers of private
Sector insurance companies.

2. To find out the service factors that has the maximum impact
On customer satisfaction.

RESEARCH METHODOLOGY

Research Methodology:-
1. Hypothesis:-
(a)Time performance and commitment.
Ho: there is no significant difference in the satisfaction of Customers on performance in time and commitment in meeting delivery expectations.
H1: there is significant difference in the satisfaction of Customers on performance in time and commitment in meeting delivery expectations.

(b) Reliability in performing the promised services.
Ho: there is no significant difference among reliability of insurance company in performing the promised services.
H1:- there is difference between the reliability of insurance company in performing the promised services.

2. Research Design:-
Descriptive research is used because descriptive studies hold a large volume of market research. The main emphasis is to provide a correct picture of the some aspects of the market environment. The objective of this research is to define the data and characteristics about what is being studied. This research is used to study the frequencies and other statistical calculations. This research is highly true; it does not gather any false statement behind a situation. Research is basically done when a researcher wants to gain some better understanding of a topic.

3. Sample Design:-
Sampling method: Convenient sampling is being used which refers to the data drained to the convenience of the researcher.
4. Target Population :-
The target populations for this rese...

... middle of paper ...

...will be provided with the great service at perfect time.

If the above study can create a real change in the service sector without any vast investment or instant change in organizational policies, it will encourage a massive change in the perception of customers towards their insurance company.

On the conclusion, the Operation of Customer Delight model in insurance sector will create a wow experience in the mind of consumers and their perceptions towards insurance services will also be improved.

The above research includes only the study for the delight factors of Insurance sector however, it is not only limited to a single industry, rather it can be implemented at any sector where the communication of customers and services is on the peak level and where a smile or one positive incident from service provider can create delight in the attention of customers.

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