Cultural Information On Brazil

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Language The official language of Brazil is Portuguese. Brazilian-Portuguese is partially different from Portuguese spoken in Portugal. Many business men/women often speak at least a little English, and to avoid offending a party it is recommended to ask prior to a meeting if an interpreter is needed. Communication throughout Brazil can be both direct and indirect, depending on the situation; however, Brazil, along with the rest of Latin America, lean more towards indirect communication (khen-group.com). Indirect communicating relies on being less verbally explicit and proficient at reading non-verbal cues. Brazilians tend not to be blunt or give direct orders; rather, they tend to prefer acting what they mean and making compliments while softening the negatives. With indirect communication comes a reliance on facial expressions, tone of voice and/or gestures to fully convey the meaning of a message. Brazil has a high-context culture, which means they prefer smaller, close-knit groups, with a dependence on that groups support. Many collectivism-valuing societies have this in common. Groups are greatly valued, and to venture outside that group for support may prove difficult. Relationships are highly treasured, expected, and sought after. A Brazilian may be discouraged by people not looking for a closer relationship and staying in touch. Non-verbal Communication As mentioned earlier, being an indirect communicating society has a heavy reliance on facial expressions, gestures, posture, and stance. Proxemics During interactions it is normal for light touching and a close proximity to each other. Light touching includes areas such as hands, arms, shoulders. For Brazilians, a one to two foot separation between parties can be expected compared to a distance of about 4 to 12 feet for North Americans (culturecrossing.net). Don’t take a step back during conversations, because it is considered a rude gesture. Gestures Widely used gestures include: Rubbing two index fingers together to indicate a close relationship between two people (Fig. A); Gently pulling down the lower eyelid to indicate watchfulness or distrusting (Fig. B); The “thumbs up” gesture is similar, if not exact to the interpretation of an American (Fig. C); Depending on the situation, holding your hands in front of your body with your wrists loose and brushing your fingertips across each other can indicate not knowing or a lack of caring (Fig. D); Pretending to suck your thumb means that one has been forgotten/left-out or being disappointed. Kissing both cheeks is a common greeting used between family, friends, and acquaintances (culturecrossing.net). Figure A Figure B Figure C Figure D Posture Body posture may depend on situation, because of the use of body expressions to better communicate meaning of indirect communication.

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