Barbie, a doll manufactured by Mattel, Inc., encourages an unrealistic body image, racial insensitivity, and contradictive goals, and it is having a negative influence on young girls everywhere. Launched in March 1959 by Ruth Handler, an American business woman and president of Mattel, Inc., Barbie quickly became popular and has gone on to sell three dolls every second, in over one hundred and fifty countries. However, Barbie’s rise to success has not been wholly positive – there have been numerous controversies, parodies, and lawsuits, all addressing a number of issues. One such issue is how Barbie promotes an unrealistic and unobtainable body image. For example, to scale, Barbie is five feet, nine inches tall, has a thirty six inch chest, eighteen inch waist, and thirty three inch hips. Had Barbie been a real person, she would not be able to walk, much less hold her head up. Secondly, Barbie is racially insensitive and perpetuates stereotypes. “Mexico Barbie,” from Barbie’s “ethnic” line, comes with a passport and a Chihuahua, as well as stereotypical red lace ribbons in her hair. Lastly, Barbie portrays goals that are both unobtainable and contradictive. Barbie has had a variety of careers, such as being a doctor, astronaut, and President of the United States, but also engages in stereotypical domestic activities, such as cleaning and baking. These characteristics are affecting young girls in a time when they are most developmentally susceptible, and teaching them a number of negative lessons. Barbie was first launched in March 1959, after Ruth Handler, president of Mattel, Inc., went on a trip to Europe and discovered a unique German doll, “Bild Lilli.” The aforementioned doll was special in that she was an adult, whereas man... ... middle of paper ... ... not be capable of walking around or holding her head up. However, this has not stopped women from trying to emulate her, leading to eating disorders and plastic surgeries. Barbie is also an icon of racial insensitivity. Mattel, Inc. has produced at least two Barbies with negative connotations in their name, such as “Colored” and “Oreo.” Additionally, their new “ethnic” line consists of Barbies from across the globe that fulfills a number of stereotypes. Lastly, Barbie encourages goals that are, for the most part, unobtainable. She is a doctor, surgeon, and jet pilot among many other professions, but also encourages stereotypical domestic activities like baking and cleaning. Barbie, a doll manufactured by Mattel, Inc., encourages an unrealistic body image, racial insensitivity, and contradictive goals, and it is having a negative influence on young girls everywhere.
This website article provides the history of Barbie and her newly inspiring images for young women. Barbie was the new popular doll during World War 2 because she provided something inspiring for young girls and something that mothers felt strong about, independence. Barbie helped with what was being told to women, that they didn’t have to settle for being just a housewife or a stay at home mother. Women around the country could have a variety, a choice to work and have a career. “Barbie’s early professions were limited
For starters the title, “Barbie Doll” holds a meaning. It symbolizes the ideal figure of a female body. Society creates this ideal that is embed into every century. It is never ending. It is intended that she must have the twig like arms and legs, the minuscule waist and nose,
Barbie was created by Ruth Handler, whose husband co-founded Mattel, the world's largest toy company. She noticed a gap in the market as she saw her daughter, Barbra, playing with adult paper dolls. At the time, the market for young girls was focused on baby dolls, but Barbra and her friends preferred to play with a grown-up version, dressing them up in outfits and pretending they were the grown up women they were playing with. Ruth then thought to create a 3- dimensional fashion doll that she would name Barbie after her daughter, Barbra. When presenting the idea to executives at Mattel, she was shot down, being told that they were too expensive to make for the amount of detail Ruth ...
“If Barbie was designed by a man, suddenly a lot of things made sense to me,” says Emily Prager in her essay “Our Barbies, Ourselves” (Prager 354). Prager’s purpose for writing this essay is to explain the history of Barbie and how the doll itself has influenced and continue to influence our society today. Prager is appealing to the average girl, to those who can relate to the way she felt growing up with Barbie seen as the ideal woman. Emily Prager uses a constant shift between a formal and informal tone to effectively communicate her ideas that we view women today based upon the unrealistic expectations set forth by Barbie. By adopting this strategy she avoids making readers feel attacked and therefore
(Steinberg: 271) Barbie is portrayed as this blonde perfect female and was made in the image of the perfect body type. Children idolize Barbie and the way she is advertised causes them to believe that your body is only supposed to look this way, everything is life is perfect and that they will not face any obstacles as life goes on. Steinberg mentions, “Thematically Mattel still hasn't invented the Homeless Barbie, the Abortion Barbie, the Alcoholic Barbie, or the S&M Bondage Barbie”. (Steinberg: 272) After reading this section I agreed with the statement “This Bitch Has Everything”. Mattel has painted a picture in the mind of young children that the perfect life can be created through their imagination and not that there are different paths that we all go through in life. Children lose their agency due to the fact that society has constructed and idea of what life is all about and children look to the media and the items around them for guidance and understanding of what is to be expected. Barbie creates the idea of what is the best and appropriate way to live your life as a
90% of girls ages three through ten owned at least one Barbie doll. Ruth Handler’s idea for children to live there adult fantasies through a toy, came to life in a tall beautiful blonde doll. Barbra Millicent Roberts, or Barbie for short was named after Handlers daughter. Barbie was originally molded after the European Lilli doll that was made to be a gag gift, but Handler transformed this idea into so much more. The first Barbie doll was created in 1959, changing the toy making industry forever. This simple idea turned into a massive success. The sponsor of the phenomenon was Mattel Inc. founded by Ruth Handler and her Husband. Ruth Handler’s original idea of Barbie was revolutionary due to the many impacts on society this small doll created.
Feminism has yet again become a prominent topic in recent years and the issue is ripe with controversy due to the tendency of sexism to be more subtle now than it was in the past, such as back during the Women’s Suffrage Movement. While, superficially, Marge Piercy’s “Barbie Doll” seems an antiquated, obsolete analysis of insignificant stereotypes that are no longer relevant in modern society, this isn’t the case as one looks deeper. Marge Piercy paints an exceptionally bold, audacious, and, at times, almost grotesque picture of 1973 sexual stereotypes which decidedly still holds true over 40 years later. “Barbie Doll” candidly addresses both the devaluation of women into only having worth within the female stereotype and the shameless sexualization
After a trip to Germany, Ruth Handler, the co-founder of the Mattel toy company, was inspired to create the Barbie doll. During Handler’s time in Germany, she discovered the Lili doll. This specific doll was intended for adult males, due to the doll’s wardrobe. Typically, the Lili doll was dressed in lingerie or swimsuits, portraying the image of a sexy young woman. After Handler learned about the Lili doll, she began to realize that her daughters did not have a doll that was not a baby figure. She believed the toy industry was training young women for what was customary, being a mom. Through Handler’s realization, the Barbie brand was created, in an attempt to change the toy business.
Imagine being a 5 year old girl playing with baby dolls and brushing your Barbie doll’s hair and feeling fat. A 5 year old feeling fat sounds crazy, right? Well with the influence Barbie has had for years is causing girls younger and younger to feel that their body is not “perfect”. Eating disorders, unrealistic expectations, and self-confidence are all at jeopardy once a young girl is rewarded with her first Barbie doll.
In the short story "Barbie-Q,” by Sandra Cisneros, the young girls didn't mind they did not receive other things such as new Barbie's or Ken Barbie's and the friends to go along with the dolls (206). These girls were just happy to play with their own dolls. The girls have bonded with each other and they enjoy playing with each other's dolls. A doll brings two or more children together for fun and social entertainment. Have you ever listened to a child frequently you will hear a child say " so what” that means the child really don't care, it don't matter; nothing else mattered to the two little girls. In the short story "Barbie-Q,” by Sandra Cisneros to purchase a brand new Barbie doll meant that the dolls are expensive in the store so the girls are very happy and pleased to own a second hand Barbie. When the parent places the dolls in the child's hands the dolls take on the character of the owner's beauty; culture; how girls see themselves and the future when the kids are all grown up. Barbie is a fun toy to dress up. Each child has her or his own imagination of a Barbie doll. I, too, myself, like watching all the different cultural background Barbie dolls in the malls or Macy's Department Store around Christmas times. Most large department stores dress
Piercy, Marge. "Barbie doll." Portable Legacies. Ed. Jan Zlotnik Schmidth and Lynne Crockette. Boston: Wadsworth, 2013. 589. Print.
In global media and advertising, there are many female stereotypical images of body image and self-worth. Whatever the norms are for how women should fit in or how skinny their body should be affect many young ladies, when they hit puberty. Once girls reach their puberty, they become self-aware and try to change their body image to please others and to fit within society. Nevertheless, the girls grew up with Barbie dolls and fairy princess with physical features are perfect and unrealistic, yet are still an iconic over a long time. It is possible that children’s toys, such as Barbie are more than simply a plaything. It imparts a message of how things should be, wanting to be a kid forever, rather than living with the differences and changes that life throws at. This need to have the perfect thing is what they think most likely leads to their acceptance in society by physically altercating themselves. Yet over the years, there has not been much change, as women have gone through emotional and physical condemnation, simply because they are not the perfect woman. In the poem, “Barbie ...
Stone, Tanya Lee. The Good, the Bad, and the Barbie: A Doll's History and Her Impact on Us. New York: Penguin Group, 2010. Print.
Barbie has been seen in many forms, everything from an astronaut to a nurse to a teacher.
It may seem trivial and go unnoticed to most, but by assigning Barbie a real career, people are able to identify with and recognize her. The marketers also provide Barbie with a life other than modeling, such as friends and a home. The Ken doll, which is commonly known as Barbie’s boyfriend, makes her appear more real to the audience. Girls are able to identify with the idea of a boyfriend, which makes the notion of Barbie seem more realistic and desirable. The same idea is applied to the many friends Barbie has been accompanied by over the years. Lastly, and perhaps most famously, Barbie, like almost all of the girls who play with her, have a home. The Barbie Dream House is just another clever way her marketing team has presented her to society as a real person. Humanizing Barbie, and portraying her in such a manner makes her more attractive to potential buyers. The girls who engage in play with dolls do not want merely a doll; they desire something they can relate to and envision in the real world. Imaginative play is a large portion of childhood, and the ability for children to posses a doll like Barbie , who represents a real person in society, is extremely valuable. The use of social constructionism in the marketing of products such as Barbie is both brilliant and effective.