Cultivation Theory

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Reality television has become a staple of pop culture with new stars emerging every year for their 15 minutes of fame and sometimes shame as well. These shows have an effect on their viewers causing them to form perceptions on what they see that eventually turn into beliefs which affect their actions and behaviors(). The act of watching television was considered by Wober and Gunter(1988) to be an interactive process between the sender and receiver. This means that no matter the content being viewed there is always some sort of effect on the receiver of that content. In this case we look at how reality television and movies can alter a person's perception of dating, relationships, and even love. Viewers see truths in these shows and believe …show more content…

This common view shared by many can be explained by Bandura's Social Cognitive Theory which states that the viewers learn how to interact interpersonally by observing others within the same context(). Many young people and adolescents were seen to have very similar views of how a date should go and what activities should take place. There was a concept of leisure consumption which was found in most people's schemata for a first date. Another theory which helps explain this is Cultivation Theory which states that the more people watch television, the more likely they are to perceive the reality portrayed on television as similar to the real one(). Leisure consumption is a big part of dating on TV and film which causes young people to believe that is the norm and why a majority feel that is the way dating is supposed to be. These theories both explain why people, particularly young people, can have many shared attitudes and beliefs when it comes to …show more content…

There are many shows such as the bachelor where people go to find real and everlasting love. When people watched romantic themes programs that they perceive to be realistic, they begin to internalize what they see and eventually have a high endorsement of romantic beliefs(). Watching romantic themed or sub themed (RTST)movies and TV are positively associate with a person believing the message "love finds a way" because that is a common theme among the RTST genre. These romantic beliefs lead to an individual having a high level of romanticism which has a direct positive impact on the individuals relationship. People with high levels of romanticism enjoy more happiness and relational satisfaction, while feeling more love for their partner. People who view RTST movies and shows are less likely to cheat which is a contrast to the shows that show more casual sexual relationships. These shows increase sexual permissiveness, one night stands, and extramarital sex. In viewing these images young people begin to develop a scene in their head of what things are supposed to look like. They imagine what a couple in love looks like because they have developed a schemata in their minds from the content they have seen. They see these romantic scenes on TV and in movies as a visual guide to what their experiences should be like and begin to pick and choose details accordingly to match their

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