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How globalization affects culture
The effect of globalization on culture
How globalization affects culture
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Cross-Cultural Communication
Introduction
In business, successful communication is the key to success, and being able to relate to a customer is the best form of communication. This is why cross-cultural communication is so important as the business world continues to globalize itself. Unfortunately, “A lack of awareness about the culturally prescribed rules and norms of communication behaviors can cause public relations projects to fail, or worse, backfire.” (Zaharna, 2001, p.135).
My research is focused on the problems associated with cross-cultural communication and how awareness of culture, language, tradition, and business practices can increase the advantages to globalization. This report will be field specific in the International Beverage industry with my interviews focusing on the communication relationships between H.P. Bulmers, Ireland, which recently decided to move into the United States. I choose this focus due to interest in working in this industry after college, and because I plan to study abroad in Galway, Ireland in the future. I plan to outline the major issues that companies must address when dealing with different countries, and then I will create an action plan to help companies solve their communication issues.
Methods:
For my interview I decided that I would present both sides of a cross-cultural business relationship. To accomplish this I will first interview Mark Woodard, my father, who is Head of Operations in the United States, for H.P. Bulmers. Next, I will interview John Keyo, the President of Operations in Ireland for a unique examination of European communication. With both interviewees my questions focus on the problems that have developed in the past 2 years since H.P. Bulmers first began communication with the United States. Additionally, with Mr. Keyo my focus is extended to discover if he has experienced any sense of “American arrogance” during his communication.
My library research is focused on discovering different success and failures of companies in the past, and to figure out the causes. With this information I will be able to highlight the main problems areas for international communication, and focus on how these issues can be avoided in the future.
Findings:
“Learning international business practices and customs, communicating clearly and effectively… are crucial ...
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...e time it takes to ship product across the Atlantic, there must be constant communication between the United States and Ireland to ensure that there is never a shortage of product. A company can lose even a loyal customer if the individual is not able to find their favorite brand and is forced to turn to alternatives. My main focus with this interview will be how my father meets the challenge of communication with the different individuals and how this has changed with respect to the changes in technology.
Citations
1. Arnold, Mitchell D. (1998). Building a truly World Wide Web: a review of the essentials of international communication, v45 n2, 197-207.
2. Burgi, Andreas., & Lichtenberger, Bianka. (1998). Walking the tightrope. (management of international business enterprises). SwissWORLD, i6, 38(2).
3. Jana, Reena.(2000). Doing a double take - IT professionals who work abroad often need to re-examine their communication skills, business practices -- and retool. InfoWorld, v22 i7, 100-105.
4. Zaharn,a R.S. (2001). "In-awareness" approach to international public relations. Public Relations Review, v27 i2 135-152.
5. (M.A. Woodard, interview, March 6, 2002)
Poole, c. a. (2005). strategic organizational communications in a global economy. belmont ca: wadsworth cengage learning.
Hill, C.W.L (2005). International Business: Competing in the Global Marketplace (5th ed.). McGraw-Hill/Irwin. New York, NY
The assigned chapters for the final week of Communication for Leadership discussed the importance of international communications and effective external relations. Chapter 13 discussed how leaders should communicate with their employees. This chapter also gives insight on how to strengthen internal communication within the workplace. According to the text, “Good internal communication enables the smooth operation of the organization when interwoven seamlessly into all other processes of the organization” (Barrett, D., 2014). Good internal communication is effective in the workplace prevents any issues that may arise from non-communication.
The counseling session began with the introductions where I introduced myself as the counselor and later introduced my client. This stage is important in any counseling session since it is the time of exploration and focusing according to Gerard Egan as quoted by Wright (1998) in his essay on couselling skills. It is in this session that I was able to establish rapport and trust with my client in order to come up with a working and fruitful relationship with him. During this stage I made use of skills like questioning, where I would pose a question directly to my client, sometimes I would choose to just listen to what the client wanted to speak out while in some instances I would be forced to paraphrase the question if I felt the client did not understand the question I had asked previously. There were also other times when I would reflect through silence. During such a period, I got time to study the client and the information he had given. This being a difficult area, since some clients may not be able to volunteer information to you as the counselor, I decided to assure the client of confidentiality of any information he was willing to share with me with a few exceptions which I also told him about. Being open to him about the only times the information may not be confidential was part of my building rapport and establishing trust with him. I therefore, decided to ask the client what information he wanted to share with me and lucky enough he was ready to speak to me about different issues that he was going through.
Fredric William Swierczek (2006) ‘Dimensions of Success in International Business Negotiations’ Journal of Intercultural Communication 11. Available from < http://www.immi.se/intercultural/nr11/numprasertchai.htm > [ 1 April 2014]
Daniels, J. D., Radebaugh, L. H., & Sullivan, D. P. (2011). International Business (Environments and Operation. (13ed.). Prentice Hall.
The client should be honest with the counselor, discuss concerns, and listen to the counselor. I would expect students to trust in their abilities to make their own choices get in touch with their feelings. I believe client roles are resourceful in helping people take more responsibility for their lives and solve their own problems. I believe the client is fully capable of fulfilling their own potential for growth.
Yeomans, L. (2009) Internal communication, in Tench, R., and Yeomans, L. (2009) Exploring public relations, 2nd Ed., Financial Times/Prentice Hall, pp. 317-337
The rapid development and spread of electronic communication technologies is quickly making the world a smaller place. The economies of various nations become more merged through the globalization and people using these technologies increasingly find themselves interacting with a larger international audience. However, this audience has different expectations for how it evaluates and interprets information. For this reason, companies need to become aware of intercultural communication through the internet with its opportunities and advantages of global communication. Communication through the internet could cause miscommunication in international online interactions. For this reason, trainings should be used to provide strategies for avoiding these problems.
Interpersonal Communication in an Intercultural Setting Cultural growth in the twenty-first century has heightened the emphasis on interpersonal communication in an intercultural setting. As our world grows, expands and becomes increasingly more interconnected by various technological advances, the need for effective interpersonal communication among differing cultures has become quite clear. Due to the advancement of technology in today's world, a world in which some businesspeople are involved in transactions with other businesspeople in faraway countries, the call for knowledge of intercultural communication within this setting has become a reality. Interpersonal communication is a form of communication that involves a small number of people who can interact exclusively with one another and who therefore have the ability to both adapt their messages specifically for those others and to obtain immediate interpretations from them (Lustig et al, 1993). Although interpersonal communication is usually thought of as being perf!
With the rapid growth in globalization there are a number of firms who have taken their businesses abroad. Their challenge, cross cultural management and communication. An effective communication strategy begins first with understanding who the sender of the message is and who the receiver of the message is. Many companies have realized this and offer training in the different cultures to help better facilitate communication between leaders (Cross-Cultural Communication, mindtools.com). Without this basic understand between sender and receiver it can be very difficult for companies of multicultural to even begin to communicate. The second important understanding is that leaders must demand a cultural tolerance of acceptable behavior between cultures to facilitate effective communication (Cross-Cultural Communication, mindtools.com).
“Red is a positive color in Denmark, but represents witchcraft and death in many African countries,” (Understand and heed, 1991, p.1). Simple understandings, such as this one, can make the difference in a business’ success or failure in a foreign country. Various countries have different customs and beliefs that need to be accustomed to when business are to be successful. American businesses especially have difficulties with this concept. “At times in the past, Americans have not had a good track record of being sensitive to cultural distinctions,” (Understand and heed, 1991, p.3). Perhaps this is because America is made up of so many different cultures that American people have become so used to easily adjusting to each other’s differences that they forget that other cultures are not as flexible. Today, more American’s are becoming more sensitive to the differences of other cultures. This sensitivity and understanding has come with a price, after a long string of business failures. It is not until a business fails miserably in another country that they see the adjustments that should have been made in order for their success to be a possibility. With an understanding and sensitivity to the customs and beliefs of other cultures, it is possible for successful businesses that have originated in western cultures to also be successful in foreign countries as well.
...eded. I wish I could take this class more early. When I saw the responses from classmates, the responses were very different because the experience of each classmate is different. Now, I realize how diverse the customers would be. Even though most of the customers were from United States, I am not from United States. I could not understand what they need in first place. I have seen some ads example showing how simply translating words is not enough. Pepsi Cola’s “Come Alive With Pepsi” campaign when it was translated for the Taiwanese market, conveyed the unsetting news that, “Pepsi brings your ancestors back from the grave.” This shows that deeper understanding of the other culture is necessary to translate meaning effectively. In short, cross cultural communication is relatively important for me when I want to do business international or domestically.
The term “culture” refers to the complex accumulation of knowledge, folklore, language, rules, rituals, habits, lifestyles, attitudes, beliefs, and customs that link and provide a general identity to a group of people. Cultures take a long time to develop. There are many things that establish identity give meaning to life, define what one becomes, and how one should behave.
Since the end of World War II, international operations have become a reality for an increasing number of corporations. Many of these initial efforts began as simple export schemes to sell goods overseas to supplement domestic sales. Over time, however, international operations have become increasingly more complex: from joint-ventures to purchasing existing foreign firms to ‘green-field’ start-ups. While export operations usually require no more than extended business trips overseas, more complex international operations demand long-term assignments of key personnel outside their home-country. What would normally be considered routine business transactions in the home country can become very complicated when they are conducted between individuals and organizations from different cultures. In this essay we will examine how this cultural gap can affect international business and joint ventures.