Corporate Culture And Organizational Culture: Coronado Communications Inc.

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Corporate culture and Organizational culture can be used interchangeably as they both emphasize on collective values, organizational outlook and acceptable approaches within an organization. However, corporate culture focuses more on acceptable methods, practices and procedures that lead to optimum profit in an organization . A company’s culture and style determine how efficiently an organization manages its diverse projects. In the case of Coronado Communications Inc., an existing strong organization culture deteriorated over the period of two years (2009 to 2011) as the company neither analyzed the consequences of bringing a change to the corporate system nor implemented proper reinforcements. Organization’s culture is molded by the common

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