Consumerism In Simon Benlow's 'Have It Your Way'

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In the story “Have it your way”: Consumerism Invades Education the main point the author is trying to make is. We cannot let the term “customer” replace student; a student is a learner being taught by somebody who is an expert in said field, a customer is somebody being served they get what they want and they leave and that’s it. To say a customer and a student are the same thing would be wrong. We currently live in a “Have it your way!” world; everybody gets what they want in a prepackaged form with no thought process behind it and they don’t get what they don’t want. We cannot put students in this “Have it your way!” category because they won’t always get it their way. They are getting it their instructors way because they are learning from …show more content…

A student is a student not a customer an education is not something that comes wrapped up nice in a value meal. It’s something you must work for quite hard I might add and it requires a lot of individual thinking as well. The author Simon Benlow makes an excellent point on this “consumerists students come to college waiting to be tickled, waiting to see the big boom, waiting for the car chase or the sex scene, waiting for the French fry, waiting for the Cherry Coke. What they encounter, however, are rooms filled with ingredients. They see only black and white words-where they anticipate smashy colors and extravagant tools for getting their attention. In the face of pure ingredients (the stuff for making meaning), they will be confused… and ultimately bored.” We will not only lose our identity as a nation but our nation itself if we lose our thinkers because we won’t be able to rebuild and move forward to the future. Benlow goes on further to exclaim; “Consumerist students (or those who have been tricked into thinking like consumers) will also have a difficult time understanding principals. Principals, established doctrines which are to be followed, or evaluated, in the process of making knowledge, don’t really exist in consumer culture (unless you count slogans as doctrines). Because everything is based on the eccentricities of the individual; they need not ever think outside his or her own desires.” When I think back to the best

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