An Evaluation of Persuasive Techniques
During the English Renaissance, the famous writers of the the time were focused on humanism, the development of the importance to live life for the moment. During this time, people took the opportunity to voice their opinions for change, mainly centered around the leadership methods they experienced. Two separate authors, Sir Thomas More and Niccolo Machiavelli, both composed pieces that stated their views on what an ideal leader should be like using rhetorical devices. Rhetorical devices are used to strengthen and support an argument through a writer’s work. Both pieces, Utopia by More and The Prince by Machiavelli convey different, yet similar ideas describing the perfect characteristics of a leader through rhetorical devices.
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In Utopia, Sir Thomas More creates many images using analogies, or comparisons between dissimilar things to explain an unfamiliar subject in terms of a familiar one. More describes a good king as a good shepherd, saying that the king must be selfless as the shepherd is to his sheep. “For this very reason, it belongs to the king to take more care for the welfare of his people than for his own, just as it is the duty of a shepherd, insofar as he is a shepherd, to feed his sheep rather than himself.” (lines 3-5) A second technique used by More is the rhetorical question, a question to which no answer is expected. “Where will you find more quarreling than among beggars? Who is more eager for revolution than he who is discontented with his present state of life? Who is more reckless in the endeavor to upset everything, in the hope of getting profit from some source or other, than he who has nothing to lose? (lines 7-10) Rhetorical questions initiate independent thought for a reader, guided by the ideas of the author. Thirdly, More utilizes
...an is capable of persuading his audience into accepting his simplistic views of the world. He makes it easier to rationalize with his stance by his strategic use of sentence structure and word choice. When analyzing a past speech or interpreting a speech as it is given, upmost priority should be given to analytical tools for analyzing persuasive symbols and language. Whether the topic at hand is motivated by great emotions as it is here or not, the audience can easily be swayed in one direction surprisingly based only on universal comprehension.
Summary – It is quite difficult to avoid any persuasive acts while resisting them at the same time. Being prepared with knowledge of how easy it is to be manipulated, controlled, seduced, etc. allows us to open up to the use of rhetoric.
Through the accompaniment of rhetorical devices and pathos, one can strengthen his or her argument to the point where others see no other option. When spoken at the right occasions and with enough of supporting evidence, an argument will enrapture the audience and make people find your argument logical and appealing. Patrick Henry made his speech less than a month before the American Revolution took place. Thomas Paine began a series of articles when the call for men to fight against the British was urgent. When someone makes and argument, even the smallest detail counts.
Effectively communicating an idea or opinion requires several language techniques. In his study of rhetoric, Aristotle found that persuasion was established through three fundamental tools. One is logos, which is used to support an argument through hard data and statistics. Another is ethos, which is the credibility of an author or speaker that allows an audience to conclude from background information and language selection a sense of knowledge and expertise of the person presenting the argument. The impact of pathos, however, is the most effective tool in persuasion due to the link between emotions and decisions. Although each of these tools can be effective individually, a combination of rhetorical devices when used appropriately has the ability to sway an audience toward the writer’s point of view.
Persuasion is a natural method many people use to influence a person's beliefs, attitudes, intentions, motivations, or behaviors in a situation. Many include, bribing parents to buy clothes to even lending someone money. Either way, people all over the world use words or phrases to convince or sway a person into believing them. Just as many people have used rhetorical appeals to persuade someone, Anthony also uses the rhetorical appeals; heartfelt pathos, questionable logos and evident ethos in William Shakespeare’s play The Tragedy of Julius Caesar to convince his audience that Caesar was not ambitious and that Caesar was innocent
Those who profess to favor freedom, and yet depreciate agitation, are men who want crops without plowing up the ground. They want rain without thunder and lightning. They want the ocean without the awful roar of its many waters. This struggle may be a moral one; or it may
Persuasion is a very powerful weapon even against the most stoic of people. In the Tragedy, Julius Caesar by William Shakespeare Cassius, a high class politician with bad intentions persuades Brutus, an honorable, stoic high class politician and Casca to kill Caesar for the good of Rome, however, Cassius’ real goal is to get rid of Caesar because Caesar doesn’t like him. After killing Caesar, Brutus and Antony, Caesar closest friend, make speeches at his funeral in order to persuade the public. Cassius, Brutus and Antony’s use of Ethos, Logos, and Pathos in order to persuade the public, Casca, and Brutus shows that anyone can be persuaded by appealing to their emotions, motivations, and personalities.
Persuasion is a difficult skill to master. One has to take into account the ideologies held by the audience and how those relate to one’s own intentions of changing minds. In order to encourage her troops to fight courageously in defense of England, Queen Elizabeth I utilizes Aristotle’s principles of effective communication that include logos, pathos and ethos in her Speech to the English Troops at Tilbury, Facing the Spanish Armada.
Machiavelli believed that, ethics and morality were considered in other categories than those generally known. He does not deny the existence of, but did not see how they can be useful in its traditional sense as in politics and in the government of the people. According to Machiavelli, a man is by nature a political angry and fearful. Machiavelli had no high opinion of the people. It is assumed that a person is forced to be good and can get into the number of positive features, such as prudence and courage. The prince can only proceed gently and with love, because that would undermine the naivety of his rule, and hence and the well-being of the state. He thought that, the Lord must act morally as far as possible, immorally to the extent to
Human Nature in The Prince by Machiavelli and Utopia by Thomas More It is difficult to determine Niccolo Machiavelli?s and Thomas More?s view on human?s nature. Each took a different approach to the topic. Through Utopia, Thomas More attempted to change man?s thinking by creating an ideological society. Niccolo Machiavelli, through The Prince, attempted to teach man how to deal with human nature.
however, differ considerably. The goal of Utopia is to illustrate the maintenance of an “ideal”
Rhetorical Analysis and Persuasion Every day we are victims to persuasion whether anyone can notice it or not. Logos, pathos and ethos are the types of persuasion. Logos persuades by reason, pathos by appealing to emotion and ethos by the credibility of the author. The characters in The Iliad employ the use of these techniques to sway another character into doing or feeling something else.
Utopia is a reflection of More’s thoughts, feelings and opinions on politics and society at the time. While it may appear that Utopia is a representation of More’s ideal society and world, only some aspects are supported and agreed upon by More. He generally opposes and objects to certain trends of the Utopian society which he feels are ‘ridiculous.’ Despite this More still provides a comment on the social standards, ethics, operations and functions of the time. In doing this he presents his passion of ideas and art.
Literary elements are crucial in the world of literature. The use of literary elements, such as symbolism, can completely transform a story by giving it more depth and power. In his story Utopia, the author, Sir Thomas More, uses the elements of symbolism, imagery, and allegory to significantly enhance the story. These elements add complexity to the already rich story, making it more relatable for all audiences. Symbolism plays a large role in the plot of Utopia.
Likewise, Plato’s philosopher king also uses the same concept but calls it “Justice” or “Good.” Similarly, to Machiavelli, who needs his Prince to have virtù to lead the people, Plato necessitates that his king use philosophical knowledge and emphasize justice to guide the unenlightened masses towards a just and stable society as well. When Socrates discusses the allegory of the cave, he remarks how when rulers must descend “to the general underground abode” where the masses “reside,” the ruler “will see a thousand times better than [the inhabitants of the cave]…because [the ruler has] seen the truth about things admirable and just and good” (Plato 520c). Plato believes that by seeing beyond the cave, and understanding the situation he exists in, the leader will have the appropriate ability to bring foresight and intelligence when making difficult decisions. While Plato’s and Machiavelli’s means of educating, changing and legitimizing political communities differ, the two philosophers share the same goal of using the benevolent dictators’ attained knowledge to lead the masses and their governments to prosperity and good fortune.