Companies: Effective Cross Functional Teaming

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Final Strategic Plan and Presentation

Effective cross-functional teaming is vital to the success of a company. Successful companies possess common traits in how its employees execute on tactics. A common trait employees at prosperous companies have is the ability to collaborate and work well with other employees in different departments that they rely upon for support or assistance to complete a common goal or objective. “Functional tactics are the key, routine activities that must be undertaken in each functional area—marketing, finance, production/operations, R&D, and human resource management—to provide the business’s products and services” (Pearce & Robinson, 2009, p. 309, para 4). Functional managers who provide clear functional tactics enable their employees. Clear functional tactics and direction enable employees to understand what they need to do in their day-to-day work and thereby strengthens accountability.

In a present scenario, strategic direction plays a vital role in the overall success or failure of a business organization (Joyce & Woods, 2001). Key strategic elements guide the strategic direction of the organization. Alignment between strategic direction and business activities is essential to ensure the attainment of vision and mission.

Balanced scoreboard, and S.W.O.T.T. began in 2001, the brainchild of Lennart Norberg and Terry Brown.


FINANCIAL financial strengths financial weaknesses financial opportunities financial threats

CUSTOMER customer strengths customer weaknesses customer opportunities customer threats

INTERNAL PROCESSES internal strengths internal weaknesses internal opportunities internal threats

PEOPLE1 people strengths people weaknesses people op...

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...en these two areas is essential. Mission, vision and values are the key factor that directs the business strategies of the organization. Planning, decisions and activities are based on mission, vision and values. Organizational strategies assist in developing competitive advantage. All these tools assist the company to satisfy the customers by fulfilling their unmet needs. With the help of these tools, the organization maintains a strong bond with the customers. Satisfied customer assists the company to develop a competitive advantage. By executing the customer relationship tools, the organization has developed its competitive advantage.


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