Commercials Influence On Sports Media

Sports Media In the sports world they have the highest TV ratings of any other event that year. You know what you get with such high TV ratings? You get some fat television contracts to show the games. For example the NCAA just signed a deal for just the showing of the NCAA tournament worth 10.8 billion dollars. I’m sure the NFL is getting billions a year too. During these events companies pay big money to run commercials. An average NCAA game averages around 85,000 dollars a commercial and the NFL about 500,000 a commercial. During the Super Bowl a 30 second commercial exceeds 4 million dollars. The commercials on the air are to get your attention into buying an item or trying a service. While watching a game you will become high

The average college student travels and live in a dorm far away from home. You don’t want you son to be 500 miles away without a good dependable car. So most parents go buy their sons and daughters new cars. Then you’re going to need some new tires for the car so there’s another commercial. Also men loves cars and will purchase items on what I call a spur of the moment. Also you knew the universities of schools playing are going to show commercials on how good there school is, to rack up there attendance at their school and make more money. These commercials are made by rich companies that spend millions dollars a year and afford it. Most mom and pop shops will never be in a commercial they just can’t afford it. These billion dollars companies uses u to reach their business goals which is usually sales or quotas. Often the media’s business goals and your personal goals are the same so it’s the win-win. For example u always wanted to go buy a new car and you see a commercial no credit, bad credit it don’t matter for a new car. You go buy the car, you and business has accomplished the goals. We being Americans need to learn how to interpret these commercial and interpret it into something useful. We need to be more media literate and not so influenced by day to day

It shows that Americans are living the American Dream. It kind of makes Americans look like their money hungry and not being appreciative for what they have. For example all the car commercials tells American’s that every few years we need to trade in a perfect car to get the newest and modern edition. We will do that too, the Average American only hold a brand new vehicle for 71.4 months. Then it will be old and outdated and it is time to get the newest model .In other countries there driving around still on mopeds and horse and carriages. The rest of the world probably could care less about American culture. But honesty American is the most influential country in the world. Its economics, education, politics, technology, science, and culture, just to name a few areas, color the world's every socio-economic fabric. But let’s not forget that other developed countries in the world has some sort of sports and media to go with it. They have the news and commercials everyday just like we do. They used sports as a common