Commercial Analysis: Chevrolet Commercials

Chevrolet Commercial Touching Hearts to Sell Vehicles Most commercials that advertise products often throw them in the viewer’s face. They believe that their product is the best and people should buy it because of their many different reasons. Commercials normally share important information about the product; maybe how much it costs, the special features that make it so great, and how someone can get their hands on it. This one is different. The Chevrolet commercial “Maddie” creates positive attitudes and emotional connections to promote their product with a down to earth, heart touching story that audiences can relate to.
This commercial presents a simple story, unlike a more common vehicle commercial that typically endorses the product

Baldwin states “They work like a little movie, drawing the viewer into a story unfolding visually and leading up to a dramatic conclusion that makes the point of the commercial” (Baldwin 86). This Chevrolet commercial does a great job of capturing viewer’s emotions with the heart touching story. The story actually unfolds opposite of chronological order and includes a few flashbacks, but is still easy to follow and understand. Viewers are drawn in at the beginning of the commercial by the owner and “Maddie” shown in what looks like a veterinary office. The owner is gently petting the dog with a somber look on her face as slow, sad music plays. Further into the commercial it continues to show the owner and her dog in various settings and situations. Chevrolet nor the Equinox has been mentioned yet, leaving viewers curious about what type of commercial this may be, drawing their attention closer. Small clips are shown which begin to include the Equinox being used as a family car such as when the main character moves into her own home, when she learns to drive, and back to when she first got Maddie as a puppy. Finally, at the end of the advertisement, the Equinox is shown for an extended period of time with the phrase “A best friend for life’s journey” on the screen. This leads viewers to finally conclude what the advertisement is about

Realistic advertisements and situations the audience can place themselves in are a sure way to connect to viewers. Huntley Baldwin in “Creating Effective TV Commercials” mentions that advertisements should allow the viewer to see how the product can be a part of their own life if they were to purchase it (Baldwin 47). This commercial simply incorporates the Equinox into the commercial as a family vehicle. Many viewers may have a family vehicle and have experienced the many events featured in the commercial. The Chevrolet “Maddie” commercial is a story of the traditional American family. The main character in the commercial is shown going through events in life many people go through, such as getting a puppy at a young age, dating, break ups, learning to drive, graduating college, and moving into one’s first