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Research of comcast business
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Final Project: Comcast
The company that I have chosen is Comcast Cable Company. Currently, Comcast is the leader in the home entertainment industry. Comcast offers their customer's: cable television, internet service, home phone service, television screaming app, home security, and mobile service. The company is working to compete with AT&T/ Direct TV, Dish Network, Hulu, Netflix and sling Tv. The competitors do offer cheaper service, but Comcast is known mostly for its great internet service. Xfinity Instant TV and Xfinity Mobile are the newest product that has been launched by Comcast. Xfinity Mobile has two phone plans, and you must have Xfinity internet service. Xfinity Mobile plans are: By the Gig data and Unlimited data. The By the
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The first chance a company is a new product may not be what the clienteles want and see it as the necessity. This risk is severe when you base your concepts for new merchandise merely on an impulse, or without conducting sufficient market investigation. Businesses that are not in touch with their clienteles are also likely to issue with the product. One issue that is often met by product designers is determining on what features must be encompassed in the product. There problem that occurs among merchandise because it has too little features and having too much. The second risk is product growth procedure may include mechanical hurdles and functioning risks that must be overcome. The corporation may be developing completely new merchandise that will deliver new and better assistance to clients. The item may also select to adapt its existing product by adding new features that will make it more interesting to the market. The third risk is a financial risk. A new product that you have established may not be able to produce sufficient demand at a price that will transport revenue for the business. The cost of production, as well as the costs of advertising the product, may not be enclosed by the selling value. The company needs first to identify what the risk is how they really will affect everyone involved. The company must do a risk assessment. This assessment will help the company be able to understand the weight of the risk will have on the company. The company will need to prioritize the risk in order of importance. The final step is to mitigate planning, implement, process motoring of the risk that will be affected. The company need create surveys for employees and for customers to see what feature should be offered with the new product. These elements are essential and will show how customer friendly it will be for customers. The company needs to make sure the customers
Imagine if nobody had a cellphone in today’s world. That’s why today everybody has some form of a cellphone contract with the four major companies (AT&T, Sprint, Verizon or T-Mobile) or a less know cellphone provider. AT&T and Verizon Wireless provide more than the other two major companies.
An expansion of the product offerings as an alternative to the company would produce additional products such as ice cream, high-end cheese from sheep and goats as well as high-end based candy could assist in cementing the company’s position as the market leader. Despite the advantages that the new products could bring, the company would be required to make a significant investment to facilitate the production of multiple goods. Since the expansion does not guarantee growth, the corporation may incur a significant loss. If research is not systematically approached the company can lose; they must be careful to not use too much of their current product to produce the
COST- AT&T is adequate in this regard. It is positioned to offer competitive pricing to the numerous services it offers. Rollover Minutes, Family Unity Plan
Any time a new product or service is launched it is important to plan how that launch is going to be managed using existing or new resources, and to identify potential risks associated with that launch and the financial impact it could have on the company.
For instance, Primark 's products offer customers clothing as a base product, of witch actual benefits are being to be cheap and trendy, and they may have some return policy as augmented benefit in case of defects. Each product may be realised following a new product development process to improve its success rate (Harris and Schaefer, 2015, p.43-47).
As new technology developments are made, consumers are given more choices when it comes to video, internet and phone services than ever before. This can cause a decline for cable providers such as Comcast if the company doesn’t adapt to these changes and loses its competitive advantage.
Comcast has a facility to offer services to its customers through call centers, door to door selling, direct mail, television, Internet, and local media advertising. The reason Comcast is much more superior than its competitor is because, there are many services that are exclusively provided only by XFINITY from Comcast not by their competitor Verizon FIOS, which enhances their subscriptions and is preferred by more customers as their primary subscription: Free TV shows and movies available On Demand ,TV shows and movies available on your tablet Or smartphone, Fastest in-home Wi-Fi speed 302 Mbps 91 Mbps and also Offers home security with 24/7 professional monitoring. Door/window sensors, fire monitoring and cellular back up. Comcast and NBCUniversal have enriched communities by providing Cash and in-kind donations worth $415 million to local, regional and national charitable Organizations(“Corporate Social Responsibility Report” 9). Moreover, they gave back to the communities they serve by empowering local partners with resources to improve neighborhoods and create opportunities that change lives. About $29 million Value of toys donated through the 2015 TODAY Toy Drive, which brings 20-year total to an estimated $364 million, benefiting millions of disadvantaged children (“Corporate Social Responsibility Report” 10). Comcast tries to not to harm the environment and
emerging or new market. It can originate from new technology or new market opportunities (Eliashberg, J., Lilien, G. L., & Rao, V. R. 1997). Literature defines product development as exploiting an untapped market opportunity and turning it into a value product for customer satisfaction. Development and introduction of a new product requires extensive research on understanding customer needs, market structure, emerging trends and analysing the internal & external competitive market environments. To evaluate customer satisfaction previous researches provide strong relationship between customer satisfaction and product quality, product features and value for money. ***
Product Lifecycle We define a product as "anything that is capable of satisfying customer needs. This definition includes both physical products (e.g. cars, washing machines, DVD players) as well as services (e.g. insurance, banking, private health care). Businesses should manage their products carefully over time to ensure that they deliver products that continue to meet customer wants. The process of managing groups of brands and product lines is called portfolio planning. The stages through which individual products develop over time is called commonly known as the "Product Life Cycle". The classic product life cycle has four stages (illustrated in the diagram below): introduction; growth; maturity and decline Introduction Stage At the Introduction (or development) Stage market size and growth is slight. It is possible that substantial research and development costs have been incurred in getting the product to this stage. In addition, marketing costs may be high in order to test the market, undergo launch promotion and set up distribution channels. It is highly unlikely that companies will make profits on products at the Introduction Stage. Products at this stage have to be carefully monitored to ensure that they start to grow. Otherwise, the best option may be to withdraw or end the product. Growth Stage The Growth Stage is characterized by rapid growth in sales and profits. Profits arise due to an increase in output (economies of scale) and possibly better prices. At this stage, it is cheaper for businesses to invest in increasing their market share as well as enjoying the overall growth of the market. Accordingly, significant promotional resources are traditionally invested in products that are firmly in the Growth Sta...
Our company, Comfort Sdn Bhd, started operation on 2nd of January 2014 which is a footwear manufacturing company. Firstly, we rented a standard factory nearby at Klang Valley where is a strategic places. At this moment, we have introduced 3 different style of sneakers product which are slip-on, high-top and low-top for both gender and fulfilled consumer wants as well in different market. We believe that our product will boots up at the peak time and prove how potential it is in the footwear market. In addition, we are planning to cooperate with others company in the future time in order to produce new product by merging new ideas with each other. We are trying to achieve our objective as increasing average turnover by 15% for each year and
Risk is the possibility of losing something valuable which creates uncertainty while making investment decisions. It is going to impact negatively in future. Risk management is that process of developing a system which identifies risks and manage them with different tools. Every risk should have contingency and mitigation plan. Risk management is applied when a company gets an uncertainty difficulty in financial market which threat project failures in design or production phase. The process of making a new product with the help of different raw materials and supplying them to customers is supply chain. Supply chain risk management can be viewed as a strategic management activity in firm. For example: the supply chain of Gap Inc. (Collier.D, & Evans.J, 2012, p.180) begins at the farm where they grow cotton as raw material and then transfer to textile mills where T-shirt and jeans are made. The factories cut and sew the fabric into finished goods, and send them to retail stores for sale.
Identify the potential risks which affect the company and manage these risks within its risk appetite;
The feasibility study of a business’s design comprises of all strengths and weaknesses analyses within a particular business in order to determine whether the design is practicable and potential to benefit that business in a foreseeable future (Trimi, Berbegal-Mirabent 2012). To access this study, the researcher need to have a comprehensive understanding of the business’s resources and their interconnections which are included in the business model Canvas (Stephen, Richard 2014). This model is considered the most effective methodology in the process of supporting innovation and making decisions, thus, to assure the successfulness of a business or a project (Hanshaw 2015). This essay will discuss some central characteristics including customer
Expanding product portfolio leads to the share of benefits with the company’s customer base which also stimulates formulation of appeal to the wide Chinese market. According to Newman (1992), the secret behind this is to try out product creating resources, management and engineering to potential customers which will maintain them in terms of their usage, wants and needs in the process of product development.
The main challenges in the manufacturing companies are in the following stage of product development.