Coffee Shop Fieldwork

1933 Words4 Pages
bulb-icon

Recommended: Essay on cafe

1. What do you want to know? Fill in the blanks: I am studying the: day-to-day operations of a coffee shop because I want to find out: what role patrons and employees play within the coffee shop in order to understand: the hierarchy of the patrons and employees of the shop 2.What is the research question you will investigate? How does the use of coffee shops differ between patrons and employees? How do the differing uses contribute toward a patron-employee hierarchy within the shop? 1. What is the fieldwork context you plan to research? I plan on researching the coffee shop setting by looking at Global Village, a local Raleigh coffee shop. 2. How will you gain access to the community you want to study? Global Village is a public coffee shop and is very …show more content…

4. How might aspects of your identity shape your social position and the fieldwork process? Being a student may shape my social position because I can understand the point-of-view of students when it comes to using coffee shops to do school work. This may allow me to have a better understanding of why patrons use coffee shops, but I will also need to focus on taking into account other patrons opinions regarding coffee shops as a place to work. Being a student may also alter the times I will be able to observe and participate due to classes, work and other activities. Since I am not available during the day, the main times I will be conducting my research is during mornings, evenings and weekends. I feel that this could help provide multiple perspectives since the patrons in the coffee shop are likely to differ throughout the day and the employees will have different tasks according to the time of

Show More
Related

  • Great Cups Of Coffee Case Study Answers

    1239 Words  | 3 Pages

    The larger serving size of Great Cups of Coffee is perhaps the most apparent gage that will improve appeal for the company’s customers. Receiving extra of a proportionately quality product for a comparable price obviously works as an enticement for customers to prefer Great Cups more than the opposition. While customers identify with a better quality and superior taste with fresher coffee, Great Cups supports its effective model of serving coffee that has been roasted no more 72 hours ago and that is blended and ground right at the store. Great Cups also provides as an unintended marketing method community bulletin boards and assists with book club gatherings as well as

    Read More

  • Btec Business Level 3 Unit 2 D2

    478 Words  | 1 Pages

    From my research I had gathered enough information to determine whether or not my new business would be stable enough to survive in the current market. My results told me that there is always a way to improve a shop which provide internet and coffee. I need to change some aspects of the shop to cater for my potential customers. The most impressive way in which I conducted my market research was questionnaires. This is because it is such a quick and accurate method of getting to know the customers’ opinions and to hear constructive criticism. Through the results which I had gained I noticed a mode price that people would pay for a coffee. This will help to decide on a price that will benefit my business profitably and also satisfy the customers.

    Read More

  • High Point Coffee Case Study

    2031 Words  | 5 Pages

    Seattle-based Starbucks recently announced another price increase for all milk-based beverages at the largest coffeehouse/coffee bar chain in the world. With its trendy appeal and shop on every block personality, Starbucks built itself into one of the premiere brands in the world alongside Google, McDonalds, and Coke. With growth comes competition from all directions. Along with longtime Starbucks enemy Dunkin Doughnuts, a new contender for the java king title has emerged as new java joint, High Point Coffee pushes its way into the fray. Based in Mississippi, the newbie java spot has only been in business for less than five years. However, with its surge in revenues and customer retention, executives recently decided to push the brand nationally, going into direct competition with what they call

    Read More

  • The Annual Coffee Consumption in Seattle

    606 Words  | 2 Pages

    Wandering in Seattle, you can see a lot of people holding a cup in their hands. What are they all drinking? Coffee! The smell of coffee may represent one of the Seattle’s tempting scent. People in Seattle have a great fancy of coffee. It might because of the rainy days in Seattle, coffee might be seen as an element to enliven the dank life. Also, it might because people here are really relaxed. Coffee has already entered into the spirit of Seattle. Coffee shops scatter in every corner of Seattle. People always like to bring magazines, newspapers, and laptops there for reading, chatting, surfing the internet, and working. Enjoying the wonderful atmosphere in coffee shops after the busy work is a wonderful way for people to relax themselves. The coffee culture has promoted economic consumption level in Seattle. The annual coffee consumption in Seattle is huge, and Seattle is the origin of the world’s largest coffee shop chain, Starbucks. It was first opened in Seattle in 1971 with an invisible shop in the Pike Place. But nowadays, Starbuck owns more than 6000 branches all over the worl...

    Read More

  • Starbucks Observation Paper

    638 Words  | 2 Pages

    For my report, I observed the customers at a Starbucks in downtown St. Petersburg. Each time I visited this establishment, there were consistent factors as well as unique ones during each observation. The morning crowd of people was vastly different than the evening crowd. I did however see many parallels with the morning and lunch time crowd. Each time I visited, There seemed to be an upbeat and fast paced environment.

    Read More

  • Ethnographic Project Analysis

    1187 Words  | 3 Pages

    Also, I discovered that people like to stay in touch with their roots by eating authentic food that they grew up on. Because of the limited amount and the variety of people I interviewed, I was unable to identify numerous trends. Despite this, my educational benefits of these interviews does connect with my observations pretty well. This is because in my observations there were a variety of people at Starbucks partaking in various activities. For example, in my observation, I saw a woman on her laptop and I assumed she was working on homework or work for her career and the student that I interviewed was also working on her laptop. So, I was able to connect various behaviors at this location to categories of people like students and

    Read More

  • An Experiment in Breaking The Norms: A Personal Narrative

    1232 Words  | 3 Pages

    I decide to conduct my observation at lunch time during the week. One reason for this so I would not look so conspicuous dining alone. The other reason is that the restaurant is well known for being busy with customers during this ...

    Read More

  • Marketing Research Plan: Starbucks in China

    1269 Words  | 3 Pages

    The objective of this paper is to perform market research for Starbucks’ President, Charles Shultz to ascertain the possibility of establishing new coffee houses in China. The preliminary research and design for presentation to Mr. Schultz includes: 1) Two to three alternative target customer segments; 2) the types of secondary research used; 3) the problem statement; 4) research questions used to guide the study; 5) major competitors for this market; and 6) the cultural, economic, and political factors that need to be considered in China.

    Read More

  • Starbucks Environmental Scan

    1125 Words  | 3 Pages

    The first question in which is asked of me for this assignment is, what is the demographic make-up of their customers? During my scan at this particular Starbucks the average age of each customer was from the low to mid-twenties, but then there are the occasional older folks in which would bring in there children of which where the ages of twelve and younger. When asked about the ethnicity of which the customers are, Starbucks holds no boundaries to that question. During my stay there where many races in which where there such as Hispanics, Caucasians, African-American, and there where also other races in which I do not even know the name of in which where there. The socio-economic level of most customers seemed very high, it seemed as if everyone there is well educated and it seemed as if most people in which where there are attending college our have attended college.

    Read More

  • A Challenge to Starbucks

    615 Words  | 2 Pages

    The article is a great example of the subjects cover in Business 101. It covers economics, franchises, marketing, and brand names. The article explains how coffee shops operate in a Global economy.

    Read More

  • Coffee Observations

    636 Words  | 2 Pages

    First Draft Coffee Talk It is an early Tuesday morning in late August. There is a slight pre fall chill in the air as the hustle and bustle of the work day for many is preparing to begin. I myself, as well as many others, begin theirs at the nearby Starbucks. Starbucks is a speech community with several different registers of language in one small section.

    Read More

  • Coffee Shop Observation Paper

    876 Words  | 2 Pages

    My research location is one of the most popular coffee shop in the city which is Starbucks that located at California and Sprues street in San Francisco. I am interested in this topics because it controls my attention to keep watch what others are doing and what is going on near me. This topic has a potential sociological significant because coffee shop is one of the most popular places that many people want to go. Starbucks is a famous coffee shop in the United States that has many customers. The, majority of customers were students who carrying bags, holding lap tops and books as well as a big number of Sutter Health Hospital employees who wear their uniforms and looking in their break time. Also there were a group of police officers who

    Read More

  • Cafe Expresso Case Study

    3234 Words  | 7 Pages

    The whole organization is controlled by a central authority, the major HR strategies are initiated by the global HR directors (Tayeb, 2005). While the structure seems more complex that the geographic divisions have relative autonomous, each store managers acts as the chef at each store, for example, making decisions on interviewing and selection. While in Cafe Expresso, the whole management style tends to be ethnocentric, which are more likely to have a set of standard HR practices and

    Read More

  • My Observation Of A Coffee Shop

    1294 Words  | 3 Pages

    The coffee shop I decided to do my observation was the well known Starbucks just a couple blocks away. The reason I chose this coffee shop was because of it 's style inside, it attracted me. For example, one side of the wall has a glass top, and the lower part of the wall, made of wood and painted in a bright red color, which was one thing that attracted me and stood out. Outside of the shop people can actually see through the glass wall and get to see what’s happening inside of the coffeeshop. By the entrance you see these two red ceiling lamps which were shaped in a flower bud and these two tall green plants. Once you were in, on the right of the shop there was a counter with food and things to put in your drinks such as milk, sugar, chocolate, etc and the colors and how the food was displayed and served was appealing to my eyes. Behind that counter there was a long table with different electronic devices plugged into the wall. On the middle of the those there is a fridge just for ice and when I turned to the other side and I noticed a big menu on the wall. Further more into the shop, there was an area filled with tables, chairs, and sofas. The tables were in different shapes, one was round and the others rectangular, also there was four bamboo baskets and I looked around and noticed that the walls in that area were decorated with paintings.

    Read More

More about Coffee Shop Fieldwork

Open Document