Coca Cola And The James Bond Film Skyfall

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The visual is an advertisement for Coca Cola and the James Bond movie Skyfall. It is a mostly black and white picture, besides an opened Coca Cola Zero Bottle. To the left of the bottle is a silhouette of James Bond. He is wearing the classic tuxedo generally worn by older men. James Bond’s gaze is fixed on the bottle which causes your gaze to move back to the bottle. Your attention is also caught by the by the shading in the background which is gradient from light to dark. Also in the background, is the illusion of a gun barrel. The Coca Cola bottle is focused on the center which poses as the target. The white text at the bottom of the the image says “unlock the 007 in you” to hit on the the specifically Coca Cola zero instead of just regular

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