Clorox Advertisement Analysis

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Recommended: Women's Role before and during WWI

Are women living the “All American” lifestyle to the fullest potential? Clorox wipes can help with that. The advertisement from Clorox came out in the focus of World War II when women were the center of the work force in America. Women began to take on the male workload to send military supplies over sea, manufacture food and more importantly, keep the economy afloat. Clorox was established in 1913 as a commercial bleach factory in Oakland. Clorox appealed to both the home and the workplace. With men away at war, women were left to work, clean, cook, and raise a family. Clorox has a reputation of being experienced and being cleanly. Clorox appeals to the average, enterprising woman who wants to keep her home both free of germs and spic and …show more content…

Clorox use of the ethos appeal made women feel empowered, and the belief that if Rosie the Riveter could do it, then women all over America could too. Furthermore, Clorox during this period knew that this product would have to be bought by women. In doing so, it had to get be appealing to all types of women. By Rosie having as much popularity as she did, Clorox used her to reach even skeptics of the product. The government used her to sway women into joining the factory workforce. Clorox wanted to give women the emotion of being an all-American woman and fulfilling the wifely and motherly duties, while still being the tenacious, assertive woman who is supporting her husband across …show more content…

In the period of World War II, Clorox became a huge part of the average woman’s life due to keeping the house in optimal conditions for when their husbands came home from war and keeping the workplace safe. The advertisement presented by Clorox with Rosie the Riveter, made women feel empowered as they could relate to Rosie and her values as the factory worker, wife of a soldier, and mother she was. The advertisement by Clorox fulfilled this persona of ultimately contributing to the all-around all-American ideologies that were held so dear in this time period. Clorox, in conclusion, benefited the lives of so many women of all shapes, sizes, ages, races, and backgrounds. The use of Rosie was immensely beneficial to sales and the cleaning supplies

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