Citigroup: Taking Sides Cases Analysis

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Citigroup: Taking Sides Case Analysis

Citibank, part of Citigroup, was one of the first foreign banks that had obtained licenses to conduct a limited range of commercial activities in China. When China entered the World Trade Organization at the end of 2001, Citigroup was still at an early stage in its China strategy. By 2002, Citibank had become one of the strongest foreign banks operating in the People's Republic of China, but as a foreign bank it had only limited market access, for a limited array of services. Citigroup wanted to determine the growth prospects for each of its divisions, and which of its vast array of financial services should be the focus for expansion in China (Conklin, 2005). Learning team A, have analyzed the case entitled "Citigroup in Post-WTO China." Sides were taken by team members on whether Citigroup has or has not displayed adaptability in its attempt to expand operations in China.

Citigroup has displayed adaptability

Citigroup has operated in China for more than a century and has a long history of goodwill in this country. Citigroup's reputation is explained in the case study which states:

Citigroup had a well-established reputation for commitment, which has made Citigroup popular with the Chinese government. Unlike other banks which moved into the countries on the expectation of brisk profits and then moved out when they were slow to materialize, Citigroup moved in early with the intent to stay. (Conklin, 2005)

Citigroup's reputation and intentions has helped earn the trust of the Chinese government which demonstrates the advantage Citigroup has over other banks in being able to adapt in China.

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