Cineworld Case Summary

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Recommended: Hollywood movie industry

In order for Cineworld to expand their brand and greater health in the industry by indulging in different markets I believe certain recommendation should be implemented. Cineworld can expand their market share against indirect competition from the likes of Netflix by introducing an online movie streaming service. Not only would this recommendation help Cineworld reach a wider, more global audience but it will also help tackle issues they face in terms of managing demand and capacity. Cineworld could provide a site where customers can pay for the 24 hour rental of a film that has just been released in cinemas and allow consumers to watch them in the comfort of their own homes. This would reduce the risk of overcrowding during movie release days

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