Smoking Your Health Away
Puff, puff, puff . . . ummm the cool fresh taste of smoke in your lungs. Doesn’t that taste good??? Well, depending to whom you talk to, a variety of answers are possible. It is interesting though, that we, as a society, actually are still deceived into believing the false promises of happiness and bliss from smoking cigarettes. In our society people still deny and forget the fact that smoking causes lung cancer and directly kills over a million people every year, and that is just what tobacco advertisement departments would like to have you forget. Nowadays, advertising has become a major part of American society today. Everywhere you go there is advertising to be seen and absorbed by the consumer population. Nowadays, every company has a specific company inside the big business that’s sole purpose it to come up with interesting and new ways to promote its product. One industry that has been under fire for the types of advertising done during the last ten years is the tobacco industry. Major tobacco companies, specifically the R.J. Reynolds and Laramie corporations, spend millions of dollars each and every year, selectively advertising to older audiences in the Camel ad and to people who are socially active like the ones in the Newport ad, by intentionally using popular icons like Joe Camel and American ideals like the red, white, and blue coloring in the Camel ad, and by using human emotions like desire and popularity that everyone can relate to as found in the Newport ad, all in an attempt to sell a specific idea . . . cigarettes are pleasurable and enjoying to smoke.
In the advertisement put out by the R.J. Reynolds Company showcasing its Camel cigarettes, the attempt is made to seduce the customers into believing that it is hip and cool to smoke cigarettes. The first thing you notice in this particular advertisement is the large puffy red Afro donned by the man perfectly centered in the ad. He seems to be a throwback to the seventies when there was a collective feeling of freedom and invincibility enjoyed by the youth growing up in that era. It seem this man is living a surreal world full of bliss and happiness. His long smooth sideburns, small golden sunglasses tinted with a fresh color of purple, and attention-grabbing starred blue suede shirt with the leather pul...
... middle of paper ...
...sements have a very cunning way of anticipating and targeting what kind of person the company wants to carry on the tradition of smoking cigarettes. In the Camel ad, they concept is mixing the old with the new, while in the Newport ad the whole idea is having fun and being part of a larger group. Also, both of the ads use specific coloring to enhance the product. The American red, white, and blue in the Camel ad, and the trademark green in the Newport ad. It is also interesting to compare what the Camel ad has that the Newport ad does not. For one the Camel advertisement actually has a man smoking a cigarette in the ad in comparison to no cigarette shown in the Newport ad. Also, on the Camel ad it is noticeable that there is a surgeon generals warning on the bottom left corner of the ad, informing people on the risks of smoking cigarettes. This is not found anywhere on the ad for the Newport cigarettes and possibly lets the prospective consumer be at ease not seeing the awful risks of smoking and what it actually does to people. Finally, in comparing both of these advertisements, both of them are effective ads that clearly convey the intended ideas of both companies, respectively.
Have you ever wondered what was in your cigarette, cigar, cigarillo and chewing tobacco? Do you know how Tobacco affects your body? Do you know about nicotine? Tobacco contains over 200 chemicals, 60 are extremely bad for you.
The second thing you notice in this ad is the spokesperson. It’s a nice looking, slim-shaped White lady. She’s dress in a gold short dress and also very pretty. She could attract attention from anybody of any sex or race, but I believe she is try to grab the attention of young white teenage men. I think they are trying to say that if you smoke these cigarettes you could get a woman like the spokesperson in this ad. Some people like things that represent beauty, and that she is, and she also represents the cigarettes. She’s carrying a carton of these Turkish Gold Camel Cigarettes and in a way it looks like she is trying to sell these cigarettes. They also have this glow of light around her and the box cigarettes next to her. Something else I notice is that the lady is dressed in like clothes from the 60’s or 70’s. Although these cigarettes have just hit the market, they try to use the mature look to make you feel like it’s something that’s been around for a while.
positive and healthful image. This is where beautiful men and women would be seen socializing
As the time passes in the actress life she ends up on a bench with a contract that turns into cigarette. I think the Cigarette contract is a huge symbol in the commercial because it shows the already belief that a cigarette is addicting, it’s a contract that you are in and bound to abide by symbolizing the initial fact that you have no choice anymore. Emotion is intact because it gives the feeling that she is obligated to smoke, that she is committed to the addiction. It displays well the leading up events to the commitment of smoking that she ends up alone with just the cigarette. A great impact is portrayed encouraging teens to not give in to the life longing of smoking and to just live the life they deserve. They chose an average teen, to show to the world that smoking is a huge deal and more and more teens under the age of 18 are smoking. They are dedicated their life to their habit and it’s a serious problem. The effect will leave you feeling at the end that if she can end up smoking a normal looking girl anyone you would expect could end up smoking. It motivates all ages to educate and send the message to everyone not to start because if you don’t start you can’t get stuck in the loop of it
The main picture in the advertisement is one of an older man that appears to be a doctor. The picture has the man relaxing while holding a cigarette and correlates directly with the main caption of the advertisement. The picture conveys the message that sophisticated and intelligent people smoke Camel cigarettes. The picture also implies that Camel cigarettes are the healthiest cigarettes because doctors smoke this brand of cigarettes and doctors understand what the best is for their health. Another image in the advertisement is a woman smiling while holding a cigarette. This image correlates with the main image by appealing to the sophisticated and classy look. It shows that classy women also smoke Camel cigarettes. The picture includes a T on the woman’s face. This T is used to add another aspect to the message expressed in the text beside it. Lastly, the advertisement has an image of the product to show customers what the product is and what to look for when they are shopping. When a person sees the product in the store, it subliminally connects the person to the
Anybody who has seen “Jerry Springer” knows the true reaction of most of the audience. Many people think that the show is funny, outrageous, and sometimes obscene. Sometimes, it is even considered comical, and that is what this ad is doing; it is appealing to people who are familiar with Jerry Springer and his show. When people see this ad they immediately think about the show, and that is what makes it work. It has little to do with the cigarettes; and except for the fact that Sasquatch is smoking one, there is no relation between the Jerry Springer show and the experience of smoking Camel cigarettes. There just isn’t a correlation. One thing it could be implying, however, is that if one smokes Camel cigarettes, that person will have scantily clad women fighting over him.
Cigarettes are a thin cylinder of finely cut tobacco that is rolled in paper for smoking. There are also many manufactured cigarettes that also have filters on one end that are intended to trap some of the toxic chemicals contained in cigarette smoke. Tobacco and ammonia are contained inside cigarettes. Tobacco is a green, leafy plant that is grown in warm climates. Ammonia is a compound of nitrogen and hydrogen with the formula NH3. With these conditions, cigarettes are hazardous to health. They also have a complex of 7,000 chemicals. Another important factor of what cigarettes contain is nicotine. Nicotine is a toxic colorless or yellowish oily liquid that is the chief active constituent of tobacco. Smoking cigarettes is a process where the inhalation of the gases and hydrocarbon vapors generated by slowly burning tobacco. With this technique, it becomes highly addictive
When I think of the 1st Amendment and advertising, I immediately think of the ban of tobacco advertising. In 1964, the Federal Trade Commission (FTC) and the Federal Communications Commission (FCC) agreed that advertisers had a responsibility to warn the public of the health hazards of cigarette smoking. In 1969, after the surgeon general of the United States released an official report linking cigarette smoking to low birth weight, Congress signed the Cigarette Smoking Act. This act required cigarette manufacturers to place warning labels on their products that stated, "Cigarette Smoking May be Hazardous to Your Health." On April 1, 1970, President Richard Nixon signs legislation officially banning cigarette ads on television and radio. The last televised cigarette ad ran at 11:50 p.m. during The Johnny Carson Show on January 1, 1971 (History.com).
The intended target audience has varied a lot the past century. Cigarette use within the United States military increased significantly during their entrance into World War l, in 1918, because several tobacco companies began targeting military personnel because soldiers used cigarettes as a physiological escape from the horrors of their daily lives. However, women were also especially targeted during the years of war in America, as most consumer goods were aimed at women since the majority of men were at war. To begin with, women were portrayed in cigarette ads as non-smoking admirers of smoking men, however, by 1927 cigarette adverts with women smokers began to appear in women’s magazines. In the years that came, brands such as Marlboro, continued to attract the female audience into buying cigarettes by using slogans like ‘’Mild as May’’ and altering the product by printing red filters to hide lipstick stains, which they called ‘’Beauty Tips to Keep the Paper from Your Lips’’ and attracted a lot of women, despite the fact that woman smokers were not socially accepted yet. The Marlboro cigarette brand, which was essentially launched as a woman’s cigarette, continually launched advertisement campaigns in order to keep attracting them to their products. Cigarette companies persuaded their audience through beauty themes, by implying they would look great as a result of weight-loss by choosing to smoke cigarettes instead of eating and by using toddlers in adverts to attract attention in the female region through motherhood. An example of this is Appendix 2, from a collection of cigarette advertisements from the time (1951), shows a baby saying, ‘’Before you scold me, Mom… maybe you’d better light up a Marlboro,‘’ this makes w...
Cigarettes have become a national icon, as big as the likes of cooperating giants such as Coca-Cola, as people are familiar with the idea of smoking from such a young age, becoming so addicted and subservient to seeing the act as normalcy in modern day America. Therefore certain solutions are needed to, at the very least, help make this icon less harmful to this country’s health. Both online articles, “Are Herbal and ‘Natural’ Cigarettes Safer?” by Ennis Thompson Jr.’s and “Marlboro Introduces Vitamin-Infused Cigarettes” by The Daily Currant argue that the so called “healthy” or “natural” cigarettes actually have a few health benefits and are only just a way to slow down the dangers of smoking. The Daily Currant makes a valid argument through
You pick up your new monthís edition of Time magazine from the breakfast table, and begin flipping through the pages. Before you get a chance to read the article on the next war, you come across an advertisement of Marlboro cigarettes; however, you see no cigarettes in the ad, just a picture of a beautiful sunset over a desert-cross. Advertisements such as these are viewed everywhere, where nature is the object being sold. Each nature representation is always selling different messages, making the real product more convincing to buy for the consumers.
Experiencing the death of a loved one is never easy, especially when the cause is something self-inflicted, such as cigarettes. Imagine if that loved one was your parent or even worse, your own child. Now, imagine watching the demise and physical incapacities that transpire while you see them deteriorate right in front of you. Feel the anger that would coarse through your veins if you were to see an add that glamorized such deadly instruments, particularly once you realize that the areas being marketed are lower class. Cigarettes are legal killers that cripple many individuals and families alike. They are a highly addictive substance that benefit no one. I am against cigarettes in every capacity as I have dealt with the effects of it on a personal level. Cigarettes leave a distaste in the mouth literally and figuratively. I am also a firm believer that
The purpose of the 1950’s, John Wayne advert is to encourage people to smoke. This is shown by his emotions. He looks cool, relaxed but official, he is wearing smart clothes. Th...
Cigarette advertisements give the feeling that smokers are "bursting at the seams with joy" and that smoking is useful to you. Shockingly, nothing could be further from reality. The U.S. government has marked cigarettes as an unsafe medication that causes lung malignancy, coronary illness, and numerous different genuine sicknesses and conditions. Numerous individuals everywhere throughout the nation are discussing whether tobacco organizations ought to be permitted to publicize cigarettes or even to make cigarettes in today 's general public ("Analyzing Assorted Tobacco Advertisements").
From the Marlboro advertising campaign, which ran from 1954 to 1990, one of the most striking features of this advert is the image of a cowboy. The Marlboro man has become an iconic figure and is associated with a stereotypical rugged outdoor man. This was very effective in terms of generating sells because cowboys are famous for being rugged, cool and tough. Furthermore, most of their targeted customers were men who like to be independent and respected hence resonate well with the used brand image. However, the cowboy image also works well with the second predominant feature of the ad, the slogan "Come to where the flavor is. Come to Marlboro Country." is as if the cowboy is inviting the viewer where he can embrace nature and freedom while escaping stress of a hard life. Also the repetition and the parallel structure of ‘Come t...