Chevy Advertising

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Recommended: An advertisement about a car

Car advertisements are numerous. They utilize different methods to convince viewers to buy their products. Ford, Toyota, and Chevrolet each have produced recent ads, but they are completely different in direction. While each shows their car and different reasons to purchase, the methods used are normally of the 15 advertising appeals (Fowles).
The Chevrolet advertisement begins with a 30-40 year old man describing his father and his father’s old Chevy Impala. He searches all over the country to find if the car is still running and keeps missing the chance to purchase the car. With one last look, he finds the car in Canada where he finally can buy it. The ad then moves to a scene of the family at a playground and the father playing with his grandchildren. In the background, …show more content…

The Ford and Toyota discuss how strong and tough the trucks are, and the Chevy ad caters to the longevity ability of the car to be “more than just a car”. All three are saying that their cars are the epitome of a specific category, whether it be towing capacity, awards won, or the car being a member of the family.
The Chevrolet ad is a little over 5 minutes long. Much of it is dedicated to describing the search for the car and the father’s love for the car. It tugs at the viewer’s emotions as the car is comparable to the “white whale” of Moby Dick, being so difficult to obtain. The Need for Guidance can be applied to the Chevy ad as the father loved the car when he was young and still loved it in his older years as a grandfather (Fowles).
The Toyota ad completely relies on the Need to Dominate. The ad talks about towing capacity and nothing else. The Toyota shows the massive towing power in a way to outperform all other vehicles. The ability to pull a space shuttle is not practical, but it is a statistic that is very extreme and appealing for vehicles, which are normally rated and compared using

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