Celebrity Culture And Celebrity Culture

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Celebrity culture is a concept that is hard to pinpoint. This is due to the broad spectrum the definition of the word “celebrity” itself tends to take. Nonetheless, celebrity culture has a strong role that is embedded into our everyday lives. This is particularly evident when it comes to how society approaches topics such as gender and sexuality. Beyonce is strongly celebrated in the media by being constantly portrayed as the ideal role model for women and femininity. It would not be an exaggeration to say that she is deemed by some of her fans as the “ideal woman”. Especially for a woman of “colour”. On the other hand, other celebrities of colour, such as Rihanna, are frowned up due to their behaviour that is displayed by the media. Rihanna
Turner and Braeme articulate the idea that such prescribed behaviours by the media, where a celebrity is either deemed as classy or trashy, were strongly influenced by religion (7). Meyers on the other hand connotes the argument that the way celebrities are represented in the media are a result of American culture and social identity (17). In agreement with both Negra, Turner and Braeme, Meyers articulates and elaborates on the notion that different female celebrities are given different forms of recognition, and a perceived level of influence in society
This is due to the firm divide between what is depicted on the media and what actually occurs in real life, due to the constant aid of different workers that assist celebrities in maintaining their image (Meyers 20). Meyers claims that the public are aware of such a divide and consume celebrity news with that divide in mind (20). Turner and Braeme support this notion by stating that “a definition of celebrity is countervailed by equally popular media discourses that emphasise its phoniness and constructedness”. Negra challenges this outlook by arguing that there are four fundamental reasons behind the way female celebrities are represented (2008). Firstly, it challenges the notion of femininity. Secondly, “trainwreck female celebrities”, although hated on, are addictive in an entertainment sense to follow and watch. Thirdly, the death of the correlation between fame and what is deemed to be talent. Fourthly, the challenges that occur as a result in between the death of the earlier mentioned correlation and the values and morals society holds

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