Case Study: The College Cut Bus

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Manhattan has only a handful of barbershops and salons that The College Cut Bus would have direct competition with. The company will most likely only receive an average share of the market because of all the competition. However, the shops that already exist are overpriced, inaccessible by foot travel and typically unreliable on short notice. The company’s target market will be the students living on and near campus who do not have the time or energy to deal with traditional barber shops in Manhattan. The College Cut Bus will be a more affordable alternative to the traditional shops, while still providing high quality haircuts from certified barbers. The company’s strongest competitive advantage over the other shops is its mobility. The Cut

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