RI (12 pages)
5.0 Online Store Site
5.1 About Bundle of Joy (2 pages)
Bundle of Joy (BoJ) is an online store based in Singapore selling clothes, necessities and accessories for infants to toddlers from 0 to 3 years old, with the target market being parents aged 22 to 35. As of now, the business only ships locally. BoJ’s website theme follows a minimalistic design of black and white, along with touches of the business’s colours - purple, pink and blue to create consistency. The website contains mandatory elements, such as the live chat, as it will be useful in enhancing the customer’s shopping experience. The website was created not only based on the business’s image, but also to provide convenience and easy navigation from the consumer’s perspective.
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Below the slideshow showcases the new arrivals of the season that the business has just brought in to attract customer’s attention. BoJ chose to fill the home page with visual content because statistics show that visual content will increase the desire to read content by 80% (Refer to RI R1). As shown, there will be a 94% increase in view rate due to content with images (Refer to RI R2). Visuals attract people’s attention, boost their emotions and change their attitude. A post with images produces 180% more engagement (Refer to RI R3). This is why BoJ chooses to engage with their customers largely through the use of visual …show more content…
Facebook will be BoJ’s main new media platform to reach out to their target market apart from the website. According to Refer to RI R4, Facebook is the leading social media platform used by Singaporeans. Through the abovementioned social media platforms, BoJ will post pictures of products, collections, new arrivals, and promotions to keep customers updated. The business will also hold contests to engage customers as well as post inspirational quotes and pictures to remind customers to stay healthy (Refer to RI A8). As for YouTube, Bundle of Joy will be posting videos of their new arrivals as well as lookbooks in which customers are able to gain inspiration on ways to match the clothes to dress their child (Refer to RI
In analyzing the advertisement, it is clear that the author ties all these forms of writing together. In doing so, he hopes to gain the biggest audience by appealing to many different life styles. The author uses persuasion as a tactic, which is used to lure potential vacation hunters in to choosing his place of choice. He presents all forms of writing strategies (ethos, pathos, and logos) in the advertisement with the most concentration on logos and pathos. The author feels that the best way to persuade the audience of choice is to state the facts in the text, and then support those facts by appealing to the emotions, which is accomplished in the picture. In some cases, the author only selects one category of writing, which all depends on what he or she is trying to promote.
One of the key elements of marketing is the ability to predict consumer behavior. Marketers understand that consumers behave in predictable ways. In this regard, many businesses use physical design to influence the behavior of their potential consumers. It is important to note that this approach is not limited to physical stores. Online marketers also use the same principles in web design to influence the behavior of consumers. This paper explores how Sport Chek uses the physical design of its premises to influence the behavior of its customers. The goal of the paper is to identify how Sport Chek uses its internal and externa...
The media landscape has undergone an immense transformation over the past decade (Mangold and Faulds, 2009). Social media popularity has increased substantially during the last few years, firms are eager to profit from this ever increasing trend (McCann (2010). The relatively low costs of implementing social media measures are a major catalyst of the increase in popularity and growth of social media. Social media is thus changing the traditional way of marketing. Traditional marketing involves an information exchange in one-way direction (e.g., TV and radio commercials). On the other hand, web-based marketing enables interactive communication with customers while maintaining the push-messaging (Trusov et al., 2009). Therefore, customers are no longer passive recipients of information; they actively use and distribute information via social media (Ryan and Jones, 2009...
The collaboration between Brodovitch and Harper’s Bazaar turned out to revolutionize both fashion and magazine design. Brodovitch intensively used white space and double page spread. “Models in Parisian gowns and American sports clothes “floated” on the page, surrounded by white backgrounds, while headlines and type took on an ethereal presence” (AIGA). Such techniques fostered a sense of a fashionable life. Thus, by establishing the unique technique in the magazine layout for Harper’s Bazaar, Brodovitch has become an inspiration for not only his students, graphic designer...
Traditional media operate under a model where one sender sends a message to many listeners; social media operate under a model, where there are many senders who send messages to many receivers. Traditional media have the goal to share information people are already aware of, interested in and talking about. Social media want to reflect collective public interest. The digital technology has changed passive bystanders to active hunters (Hanna, Rohm & Crittenden 2011). Consumers do not want to sustain this traditional media thought, where the firm is the controller of the publications; also not as a hunting sport, where the advertiser controls the interactivity. Consumers expect to be actively involved in the information that comes to them. Traditional media is not enough for consumers anymore. Moreover, if companies want to reach a lot of potential customers, they should communicate through social media. Customers born between 1990 and 2000, called the Generation Z or the Net Generation, are grown up with social media and not used to read newspapers (Kaplan,
The company’s specialty is selling educational, nonviolent toys, for birth to 12-year-old children. In fact, Kazoo 's focus on selling toys that meet this criterion has won it a loyal clientele which means that she has provided another easiest way for the children to learn and able to activate the children brain waves to learn quickly and provide a great support for educational institutions. Even the company focuses intently on customer service, from free gift wrapping to free parking. So whether it’s a baby crying or a customer who can’t find an item in the store, the company works hard to accommodate its customers in every way
Social networking used to be about updates on an individual’s life, but now, it has become a marketing place. Consumers are constantly trying to fit in and boost their egos with the latest products by displaying a picture or status update on what they just purchased. Linda Kulman, author of Our Consuming Interest states “We no longer measure ourselves against the Joneses next door but against people we know only from the media” (59). As society continues to change, no one cares about what their next door neighbor thinks about what they just purchased. Since social media has expanded across the world, individuals are continuously trying to fit in with their local peers and others abroad. The constant newsfeed that is being displayed, sends a signal that they ought to have the same product or out do their followers. Linda Kulman also states “The piling on of such images gives us a sense that we need more and we need it sooner” (58). This is an indication of how consumerism has sky rocketed, because retailers have social media accounts as well now. The countless pictures of their latest products and hashtags, a word preceded by a pound sign (#) that is used to correspond to key words and pictures, are their new way of marketing. In addition, consumers have the sense of superiority when they show off their name brand products to others, because “Those who have it, often
The first thing most notable about this website was their sense of design. A black ebony background illuminated with old brush style text and decorative graphics, welcomes and invites the visitor to “Enter” their website. This particular idea is a very artistic way of getting people to interact with their website. It is studied that most people learn better by hands on interaction, instead of reading perhaps plain, boring text. The website is appealing and fairly easy to navigate within the various browsers....
By remaining conscious of inactive publics and reaching out to them, SSAC would establish a relationship, potentially recruiting new members, fans, and enthusiasts. Based on demographics and online behavior, the art center can predict a given digital public’s level of interest and involvement through social media. They could then send out multiple variations of a promotional ad for the festival in hopes of reaching a wider array of audiences. The theory would enable them to tailor each and every message depending on a given public’s interest. Most significantly through the consistent use of social media, the organization would be able to grow their following, raising the level of activity in publics while developing qualitative relationships with them. Promoting their online presence in the real world would also encourage the participation of new publics, particularly digital publics. Growing their following in applying this theory is the ultimate form of preparation for the festival. This following will increase with each daily update and reminder about SSAC and the arts festival which, in turn, will guarantee a larger
This method is used to “gain mutual understanding and find a win-win common ground” between brand and consumers, and develop a more long-term relationship beyond just sales (Straubhaar, 300). From Facebook posts and Tweets to Youtube videos, each channel offers a distinct venue for brands to share its content with consumers on platforms they frequent. Each of these social channels help develop the brand’s overall aesthetic and personality, giving consumers a more personal connection with the brand. In return, social media provides consumers with the ability to engage directly with the brands they take interest in, 24/7. Consumers can “favorite” or “like”, share, and post comments on brand posts which can increase brand awareness and spread their message. PR teams have taken advantage of the move from “business hours
...al network generating more sustainable sales and profits as a result of providing efficient platforms for carrying out product and/or service advertisements, there is a clear indication that the concept of creativity is being incorporated to improve the functionality of the major social media platforms. Advancements in technological procedures are also initiating new features on different social media platforms that make the experience of social media advertisement more interesting and efficient (Kumar & Rani, 2014).
As technology has become more and more prevalent in recent times, the use of social media has greatly increased in persons of all ages but especially in young adults. Social Media allows the facilitation, creation, and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks; allowing people to show their true selves freely without the fear of backlash. In the Bahamas, it can be seen how social media plays such an integral role in society as seen by a well-known Facebook based site “Bahamas News Ma Bey”. This site gives relevant information on what is going on in the country and other stories that people may find interesting. From over 30,000 people following this site, it can be seen
There is an increase in a total of 318% in Myspace.com, a highly used networking site among youth from 2005 to 2006, as reported by ComScore (Infographics.sg). Relating it to Singaporeans on the Social Media platform, Facebook.com, we actually spend an average of 19.6hours per month, making of 19 posts a month each on top of comments made. This makes us twice the user of th...
Parsons, A. (2013). Using social media to reach consumers: A content analysis of official Facebook pages. Academy of Marketing Studies Journal, 17(2), 27-36. Retrieved from http://0-search.proquest.com.mylibrary.qu.edu.qa/
Facebook, Instagram, Twitter and mobile apps has become one of leading social media platform in the world (IE Singapore, 2016). Both restaurant companies utilize Facebook to engage with their customers and allow customers to provide reviews (Popeyes Singapore, n.d.).