Case Study Of TOMS Shoes

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A. A brief profile of the organization, its origins, nature of the total industry and the firms current and projected position in that industry. While traveling in Argentina in 2006, TOMS Founder Blake Mycoskie witnessed the hardships faced by children growing up without shoes. Wanting to help, he created TOMS Shoes, a company that would match every pair of shoes purchased with a new pair of shoes for a child in need. One for One. TOMS produce shoes in Argentina, China, Ethiopia, Haiti, India and Kenya. TOMS Eyewear launched in 2011, and has helped restore sight to over 275,000 people in need. We give sight in 13 countries, providing prescription glasses, medical treatment and/or sight-saving surgery with each purchase of eyewear. TOMS Roasting…show more content…
Purchases of TOMS Bags help our Giving Partners provide training for skilled birth attendants and distribute birth kits containing items that help a woman safely deliver her baby. With every bag you purchase, TOMS will help provide a safe birth for a mother and baby in need. One for One. Purchases of the TOMS Stand Up Backpack Collection will help provide the training of school staff and crisis counselors to help prevent and respond to instances of bullying. While this is a complex issue, through this give, TOMS hopes to improve the safety, academic performance and well-being of all…show more content…
This statement allows customers to further justify their purchase because it means that the donation is not just a one-time hand-out, but part of a more holistic long-term assistance program that better addresses the underlying problems of poverty. It gives customers confidence that there is a bigger impact in these communities beyond just receiving shoes. TOMS has also caused them to ignore one of the more traditional avenues of corporate responsibility ensuring that the supply chain is socially conscious. While TOMS does claim that their suppliers follow fair labor practices, there is no auditing provided to authenticate the claims. This stands as a weakness for TOMS, where they could further improve their image by widening the scope of their efforts. With their current levels of popularity they may feel that expending additional resources towards this is not worth the cost, but it may turn out to be an investment to maintain public support. D. Viewing the firm’s principal products and services, where do you believe these offerings are positioned relative to the traditional product life

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