Case Study Of Corporate Risk Management

1915 Words4 Pages

Risks differ from one corporation to another; depending on a plethora of factors such as size, industry, sources of capital, diversification and many more. The steps taken in risk management does not follow a ‘one size fits all’ strategy. Corporate risk management is a more elusive subject as compared to financial risk management because it encapsulates a myriad of techniques; inspired from both financial risk management and asset-liability management. The real challenge for corporations is picking which approach is the best and modifying it to suit the needs of the company. Every company is faced with different risks and the prioritization of risks is an essential part of the risk management process (ICAEW, 1998). Forbes listed PETRONAS and …show more content…

To cope with competition, Shell differentiates its products from competitors’. They are also aware of how mismanaged costs can have adverse effects on earnings, cash flows and financial condition. Shell’s biggest challenge would be state-owned oil (e.g. Kuwait and Qatar) and gas entities; especially when it comes to seeking access to oil and gas resources. A great quantity of oil and gas resources is controlled by these state-owned entities compared to independent companies. Due to this issue and also the political motive behind it, independent oil companies like Shell find it difficult to maintain a competitive edge or seek permission to desirable …show more content…

In terms of products and services, these companies do not differ much from one another. Hence, to distinguish themselves from the rest, PETRONAS relies a lot on reputation, image and branding. Through sponsorships and advertisements, the government-owned company is able to establish itself as an indispensable icon in the industry and country. PETRONAS is currently a power player in the industry and has the ability to compete with bigger firms by positioning itself as a company that provides quality in every aspect it has to

Open Document