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Introduction
Long ago, Coca Cola became global leading carbonated drinks manufacturing Company and it had licensed more than 500 brands of nonalcoholic beverages and operates in more than 200 countries. Coca Cola assuredly promised that it’ products do not contain any alcohol or poisonous materials in social networks. Nowadays, Coca cola companies are already franchised and also had licenses from respective governments. Dr. John S. Pemberton was the Atlanta pharmacist who discovered Coca Cola in 1886. He creates lots of distinctive tasting of soft drink in her his neighborhood pharmacy and also formulates flavored ingredient syrup. Then, he mixed with carbonated water and finally he drank it. He felt the taste was “excellent” and told to his friend bookkeeper who was Frank M.Robinson. At the time, he and his friend sold Coca Cola to the country-wide and when sale rate became high, his friend designed the logo and slogan and trademarked as beverage of “Coca Cola”. This is still used today by Coca Cola family.
Coca Cola Enters Myanmar
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Coca Cola re-entered Myanmar in 2012 and now generating a lasting positive impact by engaging, selling, distributing, producing through local business in Myanmar. Coca Cola will contribute Myanmar’s social and economic by investing in local producing, recruiting local citizens, hiring distributors, suppliers, supporting community investment programs, creating more than 22,000 jobs opportunities across the entire value chain over coming 5 years. Coca Cola foundation is to implement Swan-Yi, to empower about 25,000 Myanmar women during 3 years. 425ml of Coca Cola and Sprite bottles with uniquely scripted Myanmar labels are being manufactured in local production Myanmar and in 2015, 300ml bottles and aluminum are successfully
In 1885, John S. Pemberton, an American pharmacist, created the formula for what is now known as Coca-Cola. Being a pharmacist, Pemberton’s original intention was for this concoction to be used as medicine in order
The history of Coca Cola began in 1886 and it was founded by Atlanta pharmacist, Dr. John S. Pemberton the curiosity led him to create a distinctive tasting soft drink that could be sold at soda fountains. The first servings of Coca – Cola were sold for 5 cents for a glass. During the first year, sales were a meek nine portions per day in Atlanta. Today, daily servings of Coca Cola beverages are estimated at 1.9 billion globally. In 1886 he sold to Atlanta businessman, Asa G. Candler. Under the leadership of Mr. Candler’s the distribution of Coca – Cola expanded to soda fountains. In 1894, overwhelmed by the growing demand for Coca Cola and the desire to make the drink movable, Joseph Biedenharn fixed bottling machinery in the rear of his Mississippi beverage fountain, becoming the first to place Coca Cola in bottles. Considered an innovative tactic back in 1887, it was followed by newspaper publicity and the distribution of promotional items bearing the Coca Cola script to participating pharmacies. One of the most famous advertising slogans in Coca Cola history “The Pause That Refreshes” first appeared in the Saturday Evening Post in 1929. In 2009, the “Open Happiness” campaign was unveiled globally. The central message of “Open Happiness” is an invitation to billions around the world to recess, revive with a Coca Cola, and continue to enjoy one of life’s simple pleasures.
Therefore, the long-term brand of Coca cola and better pricing strategies would help in competing with Pepsi. Unlike, Pepsi, Coca cola had targeted entering into partnership and alliances with local distributors and firms. This helps to develop strong relationship within the domestic firms to reduce the domestic barriers and thus, enhance the company’s competitiveness (Thabet, 2015). Lastly, the Asian markets consist of related and supporting industries to the soft drink industry that helps the companies in gaining a strong competitive position in the markets. Based on the competitive advantage of nation’s model, Coca cola has more home based advantages to develop a competitive advantage in relation to other countries on a global
For a long time, the Coca-Cola company tried and tried to perfect the drink. The company finally
Coca-Cola was formulated by John S.Pemberton, originally as a cocawine called Pemberton's French Wine Coca, and originally sold as a patent medicine for five cents a glass at soda fountains, which were popular in America due to a contemporary view that soda water was good for your health. Coca-Cola is the trademarked name, registered in 1893, for a popular soft drink sold in stores, restaurants and vending machines around the world.
In 1886, something extraordinary took place in the hands of a curious pharmacist that changed and shaped not only America, but the also rest of the world forever. From this ordinary pharmacist, named Dr. John S. Pemberton, came a distinctly flavored syrup that was tested and retested several times. After taking it to the local pharmacy down the road in Atlanta, Georgia, he sold about nine servings a day (Pendergrast). Little did Dr. Pemberton know that his product would skyrocket to about ten billion gallons a day almost two hundred years later. As soon as Coca Cola began, it spread rapidly making what is considered today to be the greatest refreshment ever known to man ("Coca-Cola History").
Today’s global soft drink industry that is worth approximately 511.6 billion dollars can trace its history back to the days when the first mineral water was found in natural springs (Reuters, 2014). According to Bellis (2014) people who started bathing in natural springs instantly realised that it is a healthy thing to do and due to that it was said that mineral water has healing powers. The carbon dioxide or in other words the magic that was behind the bubbles in natural spring water was soon discovered by the first scientists (Bellis, 2014). Later this wonder was the basis of invention of carbonated soft drinks, like coke. The first soft drink which was simple lemonade made out of mineral water, lemon juice and honey was first marketed back in the 17th century (Bellis, 2014).
The major ethical issue face by Coca Cola in recent year was concerning sale of hazardous product which affected the health of few consumers including school children. This incident took place in Belgium where Coca Cola beverages found themselves in middle of an accusation of selling poorly processed batch of carbonated drinks which made initially 10 people ill and later the number swelled to 100 which also included school children. This was a contamination scare incident that took place in June 1999. This damaged Coca Cola customer base harming their confidence in the product as it was relating to the production and sale of hazardous product. Two main problems that were identified by the company relating to their production and distribution were ‘‘Off-quality’’ carbon dioxide that affected the taste and odor of some bottled drinks, and an offensive unusual odor on the outside of some canned drinks which were later identified as sulphur odor. This odor has an increasing intensity when the cans were placed in vending machines to sell.
The history of Coca-Cola began in 1886 when a pharmacist from Atlanta, Dr. John S. Pemberton created a different soft drink through his curious experiments. He created a flavoured syrup which was then mixed with carbonated water at a neighbourhood pharmacy shop. This drink was sold at soda fountains as a patent medicine for five cents a glass. It gained huge popularity in the Unites States due to a common belief that carbonated water was good for health. Pemberton’s claim that Coca-Cola cured many diseases like addiction to morphine, headache also led to an increase in sales. Coca-Cola made an average sales of nine servings per day in Atlanta.
Coco cola is one of the worlds largest soft drinks manufacturer, with more than 500 sparkling’s and brands. Dr. John Styth Pemberton, who is the creator of the cola, flavored syrup that found by mixing it with the carbonated water. The beverages was first sold through a soda foundation in a Jacobs pharmacy; Atlanta, Georgia. After seven years of struggle they invented the first coco cola and was registered with the United States patent office. Today the coco cola company manufactures around 10,450 soft drinks in every second the day. Now coco cola manufactures more than 21 different brands of flavors from bottled water to a good old coke. The worlds most precious and valuable brand, that company features 15 billion dollars brands including diet-coke, Fanta, sprite, vitamin water, PowerAde, minute maid etc. the coco cola company system comprises of wholly owned subsidiary of the coco cola company namely coco cola India Pvt Ltd which manufactures and sells concentrated powered beverage mixes, a company owned bottling entity namely Hindustan coco cola beverage Pvt Ltd.
Coca –Cola (KO) is one of the world’s largest beverage companies. Company was incorporated in September 1919 under the State of Delaware law and headquarters is located in Atlanta Georgia. But from 1886, company established its brand in US (Coca-Cola, 2012, p. 1). Currently company is providing for more than 500 varieties of non-alcoholic sparkles to the customers around the world. Apart from this, company also serve for still beverages that includes enhanced water, water, ready-to-drink, juices, energy drink, sport drinks and so on.
Considering individuals are becoming more health conscious it would be beneficial for Coca Cola to continue producing even more healthy products. Producing healthier drinks could potentially get their products back in schools. Researching into cheaper materials as well as environmentally friendly alternatives to plastic would be another recommendation. The main concern for Coca Cola is water supply. Without water Coca Cola would not be able to stay in business. It is recommended for Coca Cola to reduce the amount of water it uses. They have already begun a goal to improve water use. “Our 2020 goal is aggressive and builds on the 21.4% water efficiency improvement we’ve made since 2004. We expect to increasingly assess not just the quantity of the water used to grow our product ingredients, but the impact of that use as well” (Improving,
They have created ways for agricultural interventions to clean water and so that committees can have food security. They have gone on to create community programs that are responsible use within its operations, and strategic engagement and advocacy in countries such India by providing access to safe water to three million people in developing countries by the end of 2015. Through their partnership with the Columbia Water Center, part of the Earth Institute is one of many examples of how PepsiCo is dedicated to find lasting solutions to the water scarcity and water security. Their goal is to provide safe water to more millions of people in Brazil, China, India and Mali for future protects. The Coca-Cola Company is the world 's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. They are one of the world 's most valuable and recognizable brands There beverage distribution system has consumers in more than 200 countries. The company focuses on initiatives that reduce its environmental footprint, support active, healthy living, create a safe, inclusive work environment, and enhance the economic development of the communities where it operates. As part of a worldwide commitment to give back to the communities in which it operates, Coca-Cola in 2009 launched its Live Positively campaign. This international campaign is a set of initiatives that aim to create positive change in the world through
Coca - Cola : Claims, Values and Polices Coca-Cola is a well-known and cherished brand name. When people think of this name, memories tend to overflow in their heads. Why do you need to be a member? Because, not only does Coke taste great and refresh your own personal memories, it also fills you with memories of the Coca-Cola like "Always Coca-Cola", the antics of the Coke polar bears, and all of the different ads that have represented Coke over the years. Just about every ad you see, as a consumer, has tons of hidden meanings.
Coca Cola is a well known worldwide company that is very successful. The success of this company is due to the structure and management of how this company has been run." In 1886, John Permberton, an Atlanta pharmacist and civil war veteran with a passion for making home made headache cures, brewed the first batch of Coca-Cola." When Coca-Cola started to become popular, a businessman named As a Candler bought the beverage from Pemberton and started Coca-Cola on its road to success. Candler had the resources to start the Coca-Cola Empire and due to the functions of management as a foundation, it has reached success and remained as one of the biggest companies in the world.