Case Study: Morningstar Inc.

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In 1984, Mansueto founded Morningstar Inc., which provides independent investment research to individuals, financial advisors, and institutional advisors(Ferrell, Ferrell, & Hirt, 2015). Although they provide these services to financial and institutional advisors, their main focus is on individual investors. Mansueto found that the average investor often finds investing very confusing because there are a wide variety of investment choices. There are three types of investment choices: mutual funds, stocks, and bonds. Each of these three types of investment have thousands of options for investors to choose. A mutual fund is a company that pools money from many investors and invests the money in securities such as stocks, bonds, and short-term …show more content…

Since Morningstar is a company that gives research to investors of which kind of investment would bring back the most ROI, they will still have to have some interaction with stocks and bonds. If the company decided to drop stocks and bonds, but keep mutual funds, they will still have to dabble in the stocks in bonds because of what a mutual fund is. A mutual fund, according to the U.S. Securities and Exchange Commission, is "a company that brings together money from many people and invests it in stocks, bonds or other assets(Hansen, 2006). Therefore, if the firm drops the stocks and bonds from its portfolio, it will still have to track and research on them as they will be part of the portfolio of one or the other mutual fund. There is no way to actually get rid of the stocks and bonds all together, due to these circumstances. From an investor standpoint, mutual funds have their benefits. Mutual funds offer two key benefits: diversification and professional management(Hansen, 2006). Diversification means owning many different assets at one time. Mutual funds offer instant diversification because each fund, or basket, owns multiple stocks, bonds and so on. When you buy a piece of the fund, you essentially buy a piece of every asset held by the fund. While working with mutual funds, the other benefit is professional management, which is where you have others researching information that would be beneficial to the investor, and also the other investors that have invested into either the mutual fund, or the stocks and bonds, that are inside that mutual fund. But, as far as the company getting rid of stocks and bonds, in my opinion, I do not think it helps or hinders the company in any

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