Case Study: Leica Camera

895 Words2 Pages

Leica Introduction Leica Camera is a German camera company and was one of the primary makers of non-digital cameras in the world, but it is wide to fit in the new digital world. Leica, Kaufmann had fired the precious CEO American Steven K. lee, a few months earlier after company struggling refined long time German employees the wrong way. Leica’s big announcement at photo kina was the launch of the M8.2digital system camera and update to the M8 model. That model of M8 was not showing two years earlier at the same trade show, and the reason was M8 had problem processing infrared light that courses black colors to appear purple. The company was resolve the problem of M8 and Leica had offered free filters to M8 owners and company sent 4,000 mails of regret by Lee. M8.2 safe Leica feature and some new external …show more content…

Leica is a luxury product used by important photographers around the world. In 1920, Oskar Barnack and Ernst Leitz II, developed and produce small system 35 mm camera that would transform taking good pictures, and later was to used small negative 35 mm and then. Later used increase to magnify the image. Oskar Barnack desire for photography was to progress creative tools that allow a unique seeing knowledge, and has had a deep influence on company’s view of the world we live in. Also, after photographer take picture people understand the Leitz as the people’s first selects of camera. In 1986 Leica was designed to accomplish the camera partition of Leitz, then it developed and separate wild Leitz AG, a company of microscopes and plotting tools. In 1990 was build Leica camera AG, Kaufmann family brought firm ACM for 27% of the company.36% stake was own luxury good SCA. SLR, is meant to a glass image inside the camera and has individual lens, also, SLT was understood as a new development by helpful photographers. SLR, cameras also had actual slight secure holding lag and it is easy to

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