Case Study: Design Thinking And Innovation At Apple

With the change of guard by Mr. Jobs, Apple’s business history witnessed an amazing turnaround for the previously almost dismissed for dead. A significant cultural shift which entails the prominent factor shaping technology being consumer tastes rather than business needs was herald by the swiftly rising value of Apple. The Company Apple is a multinational corporation which originated in America and is involved in the manufacture and design of software products and consumer electronics. It is renowned for its various hardware products like the iPhone, Macintosh computers and the iPod. The PC industry has been defined by the company according to various computer users.

Some of these include Mac OS X operating system designed to power the computers, ios mobile operating system which powers the company’s mobile devices, iTunes, Safari, and others Apple made a subtle change to it’s name a few years ago from Apple Computer to Apple Inc. to refocus itself from primarily a computer company to one that also makes and sell other devices to power our lives. Apple has over come some early missteps to be a fortune 500 company that is changing the way we interact with one another each day. While very successful, there are some flaws that need to be addressed if the company is going to continue to prosper. As we take an indepth look at the company, we will see how they will handle these challenges going forward. As we begin the analysis of Apple, we should start with the environment in which it operates.

Some of Apple’s current competitors are Microsoft, Google, and Facebook, and a few other tech companies as well. Most people strongly people Apple is one of the stronger company its industry, but then again some other people have biased views. Financially, they are the strongest company in the world. Also people are always willing to pay a premium for their products because of their durability, quality, and prior experiences with Apple products. Apple is always on the look at for new innovative ideas and concept that are being produced by self-motivated entrepreneurs.

Apple is in good hands with Tim Cook, and even without Steve Jobs, Apple has the culture, employees, and innovations that will continue their reign as the world’s most valuable company. Under the leadership of Cook, Apple will still be able to produce previously inconceivable products that revolutionize the way we go about our everyday lives.

Steve Jobs built the first Apple computer in his parents’ garage. About forty years later, Apple became one of the most powerful technology companies in the world (Kutcher). Apple started out as a computer company, but now they have so much more variety. Some of Apple’s most recent products are the iPhone X, AirPods, and the Apple Watch. Apple has become so successful because they are innovative, because of Steve Jobs leadership, and their marketing strategies.

A year after being founded, Apple became incorporated in 1977 with Roland Wayne out of the picture. That very same year Apple showed their first prototype computer, the Apple II. The Apple II was an instant hit due to how different it was from almost anything else on the market, with new features such as color graphics. The success continued throughout the 70’s and all throughout the 80’s with the Macintosh computer selling quickly. Apple also offered one of the first ever laptop computers for sale in 1989, the Macintosh Portable.

However, it was difficult for them to find a CEO that would manage well the company. However, Apple continued having a favorable acceptance and was strongly positioned in the industry maintaining the stylish design on all of its products. In the external assessment, in some cases Apple was influenced by the competition, because the industry was growing and other computer companies were emerging. That is why Apple had to take some measures in order to deal with the competition (HILL and JONES, 2008). In 1998, Steve Jobs returned to the company and fixed some of the things that were causing trouble.

An Apple Product a Day Keeps the doctor away Created in 1975 by Steve Jobs and Steve Wozniak, Apple is currently one of the most revolutionary and widely known technology companies in the throughout the world. Through their hard work, Steve Jobs and Steve Wozniak built this billon dollar company from a garage in Cupertino, California leading to the invention of the iPhone, iPod, and Mac computer, these of which are used by millions daily. Due to their high success through the release of these innovative products, ushering the way for future of technology, investing in the stock of Apple would be an intelligent investment for myself and other possible investors. As they say, an apple product a day keeps the doctor away. Why did I choose Apple?

When looking at its meager beginnings Apple’s influence on the media could only be described as unique. Their product, style, and overall beliefs make the Apple Corporation a multi-billion dollar company with a general appeal for all ages. It is getting harder and harder to be an individual, so with Apple you can “rise above the norm” and be unique. Recently, this unique corporation has taken the media by storm, with their new line of products. Right along side these new products are a full line of new commercials to go along with them.

Steve Jobs, who was ousted from Apple computers in 1985 returned to Apple in 1996 and introduced a new philosophy of recognisable products of simple design named the original iMac in 1998. Apple established itself as a leader in consumer electronics and media sales with the introduction of iPod music player in 2001 and iTunes Music Store in 2003 both of which got immense popularity over the years which led to the development of iPhone. The first iPhone was released on June 29, 2007 with its own operating system iOS in selected countries. Further upgrades to the iPhone and up... ... middle of paper ... ... shareholders and customers. Fortune magazine quotes, “people join in to Apple and stayed there working for him because they believed in his vision and the mission of the company, even if they aren’t personally happy”, and “it’s a happy place to work for its true believers.” Jobs did not mix leadership with his management.