Case Study Buffalo Wild Wings

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According to National Chicken Council it is reported that during Super Bowl weekends Americans are expected to chow down on close to 1.25 billion chicken wings. Of this amount, a majority of the wings will be consumed either in or from a restaurant. In Hays, Kansas there is not a predominant wing venue, however, there is one name that frequently comes up: Buffalo Wild Wings. A very popular choice among the college crowd, this establishment has cemented its name with some of the top sports bars in the business since 1982. This analysis will discuss whether or not bringing Buffalo Wild Wings to Hays, Kansas would be a successful economic venture by looking at potential profitability, future clientele base, competing businesses, and employment opportunities. History …show more content…

In 1982, Jim Disbrow and Scott Lowery had recently moved to Columbus, Ohio after living in Buffalo, New York and found themselves craving the authentic, Buffalo, New York-style chicken wings they’d grown to love. The problem was that they were nowhere to be found in their new city of Columbus. The two friends decided to take matters into their own hands and created their own signature sauce recipe to satisfy their craving. Jim and Scott’s signature wings began drumming p great demand and the pair opened up their first restaurant, “Buffalo Wild Wings & Weck” near the campus of The Ohio State University. The restaurant was a hit with college students and since then has developed a fanatical following across the

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